Social Media refers to online platforms where people can create, share, and interact with content, such as Facebook, Instagram, Twitter, and LinkedIn. SMM is the process of creating, scheduling, and analyzing content across social media platforms, engaging with followers, and optimizing strategies to grow the brand and audience. It is essential for maintaining consistent content, engaging with the audience, and optimizing brand growth. 

Facebook and Instagram Ads are paid advertisements that allow businesses to target specific audiences on these platforms. They use detailed targeting options based on user interests, demographics, and behaviors. These ads help businesses increase brand awareness, drive traffic, and boost conversions. They're essential tools for reaching potential customers in a competitive digital landscape. 

Creating a YouTube channel involves setting up a brand, optimizing the layout, and uploading content. Video SEO focuses on improving visibility through well-crafted titles, descriptions, and tags. This optimization helps videos rank higher in search results. It’s crucial for attracting viewers and increasing engagement. Ultimately, it plays a key role in growing a channel’s audience in a competitive online space.