Every story starts with a Yes.

Did you ever sit on a plane and asked yourself: Who are all those people around me? Where is this guy flying to and who is waiting for her? Traveling is about more than just getting from A to B. It’s about people and their stories. They travel for all kinds of reasons: big decisions, small moments, for love, or to get over it. No matter how different their worlds might be, one thing, they all have in common: They said Yes to something. With our film “Every story starts with a Yes”, we wanted to capture the value beyond flying and open a new chapter for German Aviation Brand Lufthansa.