出刊年月/Date of Publishing

1989.09

所屬卷期/Vol. & No.   第19卷第3期 Vol. 19, No. 3

類型/Type                 研究論文 Research Article

篇名/Title
美國圖書館行銷與其應用上的一些問題
American Library Marketing and Its Problems in Implementation

作者/Author
范承源 Chen Y. Fan

頁碼/Pagination
pp. 31-50

摘要
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Abstract
Marketing is a process of exchange of mutual benefits between producer and consumer. For those who want to solve administrative problems—securing adequate funding, attracting community usage, developing a proactive image­ marketing is a topic of growing interest and awareness in American library world today. However, this does not mean that marketing is universally accepted as an appropriate model in conducting library business. Due to the misunderstanding and the unpredictable results, American library faces some problems when the library marketing is in implementation.

關鍵字/Key Word
--

DOI
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學門分類/Subject
社會學 Sociology