EunHa (Lena) Jeong - Iowa State University
EunHa (Lena) Jeong, Ph.D.
Frederick and Johnna Kleisner Professor in Hospitality Management
Associate Professor
Department of Apparel, Events, and Hospitality Management
College of Human Sciences
Iowa State University
12 MacKay Hall
2302 Osborn Dr. Ames, Iowa 50011
ejeong@iastate.edu
Education
Ph.D. in Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana
M.S. in Hospitality and Tourism Management, Purdue University, West Lafayette, Indiana
B.S. in Hotel Administration, University of Nevada, Las Vegas, Las Vegas, Nevada
Publication
Shao, X., & Jeong, E. (2024 - Accepted). Politics And Dinner Tables Do Mix! Exploring The Role of Consumers’ Political Orientation in Plant-Based Food Promotion at Restaurants. International Journal of Hospitality Management. (SSCI indexed & Ranked A* in ABDC)
Xu, Y., & Jeong, E. (2024 - Accepted). Persuasive strategies for encouraging food waste reduction: A study of temporal focus, message framing, and the role of perceived trustworthiness in restaurant. Journal of Hospitality and Tourism Management.
Shao, X., Zhang, X., Jeong, E., Li, J., & Shin, H. (2024). Furry friends welcome! Investigating dog-owners’ perceived value of dining out with their pets. International Journal of Hospitality Management, 121, 103820. (SSCI indexed & Ranked A* in ABDC)
Jeon, J., Shin, H., Jeong, E. L., & Zhang, X. (2024). The Power of Endorsement in Upcycled Food Promotion: Investigating the moderating effect of perceived food familiarity. Journal of Retailing and Consumer Services (SSCI indexed & Ranked A in ABDC)
Shin, H., Jeon, J., & Jeong, E. L. (2024). Investigating consumers’ perceived benefits and risks of meal-kit delivery service. International Journal of Hospitality Management, 119, 103715. (SSCI indexed & Ranked A* in ABDC)
Lee, S., Jeong, E., Butler, J., Morin, M., and Clark, J (2024). Improving Food and Beverage Satisfaction in the Private Club Industry. Journal of Hospitality & Tourism Cases.
Lee, S., & Jeong, E. L. (2023). An integrative approach to examining the celebrity endorsement process in shaping affective destination image: A K-pop culture perspectives. Tourism Management Perspectives, 48, 101150. (SSCI indexed & Ranked A in ABDC)
Jeong, E. L., Jun, J., & Kim, J. (2023). You are what you speak: Influence of future time reference (FTR) in healthy menu promotion. International Journal of Hospitality Management, 113, 103524. (SSCI indexed & Ranked A* in ABDC)
Shao, X., Jeong, E., Zhang, X., & Jang, S.S. (2023). "Green Marketing vs. Demarketing: The Impact of Individual Characteristics on Consumers’ Evaluations of Green Messages" Journal of Hospitality and Tourism Research (SSCI indexed & Ranked A in ABDC)
Zhang, X., & Jeong, E., Shao, X., & Jang, S.S. (2023). "Plant-Based Food is Unhealthy—That’s Not True! How Can Corrective Messages Help Promote Plant-Based Menus in Quick-Service Restaurants" International Journal of Contemporary Hospitality Management (SSCI indexed & Ranked A in ABDC)
Zhang, X., & Jeong, E. L. (2023). Are co-created green initiatives more appealing than firm-created green initiatives? Investigating the effects of co-created green appeals on restaurant promotion. International Journal of Hospitality Management, 108, 103361. (SSCI indexed & Ranked A* in ABDC)
Olson, E. D., Jeong, E., Zhang, X., Shao, X., Ginapp, K., & Kramer, J. (2023). Look What We Have Done to Fight Plate Waste! A Case of the Iowa State University Joan Bice Underwood Tearoom. Journal of Hospitality & Tourism Cases, 21649987231216152.
Park, H. J., Lee, S., Jeong, E., & Olson, E. D. (2022). Message framing for recycling commitment in a festival setting: a three-way interaction between self-efficacy, goal specificity, and construal level. Event Management.
Ab-Latif, Z., Jeong, E., & Lee, S. (2022). Authenticity in Food: Scale Development and Validation. Journal of Quality Assurance in Hospitality & Tourism, 1-22.
*Yang, X., Sigh, S., Olson, E., & Jeong, E. (2022). Consumers’ Perceived Effectiveness of COVID-19 Mitigation Strategies in Restaurants: What Went Well and What Could We Do Better?. International Journal of Hospitality Management (SSCI indexed & Ranked A* in ABDC)
*Zhang, X., Jeong, E., *Shao, X., & Olson, E. (2022). The effects of product transformation salience (PTS) on festival visitors’ recycling intentions: Do gender and age matter?. Journal of Convention & Event Tourism. https://doi.org/10.1080/15470148.2022.2050331
Rahamat, S., Jeong, E., Arendt, S., & Xu, Yang (2022). Menu Labeling Influence on Purchase Behaviors: Applying the Theory of Planned Behavior and Health Consciousness, Appetite.(SCI indexed & Ranked A in ABDC).
*Zhang, X., *Xu, Y., Jeong, E., & Olson, E. (2021). Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: The role of perceived CSR value and perceived usefulness, Journal of Convention & Event Tourism, DOI: 10.1080/15470148.2021.1949416
*Zhang, X., *Shao, X., Jeong, E., & Jang, S. S. (2021). The Effects of Restaurant Green Demarketing on Green Skepticism and Dining Intentions: Investigating the Roles of Benefit Associations and Green Reputation. International Journal of Hospitality Management (SSCI indexed & Ranked A* in ABDC)
Kim, J., Jeong, E., & Jun, J. (2021). The effect of future time reference on consumers’ travel and dining-out spending across countries. Current Issues In Tourism.(SSCI indexed & Ranked A in ABDC)
*Zhang, X., *Shao, X., Jeong, E., & Olson, E. (2021). I Am Worth More Than You Think I Am: Investigating the Effects of Upcycling on Event Attendees' Recycling Intention. International Journal of Hospitality Management (SSCI indexed & Ranked A* in ABDC)
*Xu, Y., Jeong, E., & Baiomy A. (2021). Enjoyment, convenience or both? Investigating key attributes for consumers to use interactive self-service technology in restaurants. Anatolia
*Shao, X, Jeong, E., & Jang, S.C. (2021). Effectiveness of Anthropomorphism in Ugly Food Promotion: Do Gender and Age Matter? Journal of Foodservice Business Research
*Xu, Y, Jeong, E., Baiomy A. & *Shao, X. (2020). Understanding customers’ interactive self-service technology use in restaurants: An investigation of moderating role of types of restaurants. International Journal of Contemporary Hospitality Management. (SSCI indexed & Ranked A in ABDC)
*Xu, Y, Jeong, E., Jang, S.C., & *Shao, X. (2020). Would You Bring Home Ugly Produce? Motivators and Demotivators for Ugly Food Consumption. Journal of Retailing and Consumer Services (SSCI indexed & Ranked A in ABDC)
*Zhang, X., Jeong, E., Olson, E., & Evans, G. (2020) “Using Advertising Message Framing to Reduce Food Waste at Conventions and Events” International Journal of Hospitality Management (SSCI indexed & Ranked A* in ABDC)
*Shao, X., Jeong, E., Jang, S. S., & *Xu, Y. (2020) “Mr. Potato Head Fights Food Waste: The effect of anthropomorphism in promoting ugly food” International Journal of Hospitality Management (SSCI indexed & Ranked A* in ABDC)
Jeong, E., Lee, S., *Qian, Y., & Bosselman, R. (2019) Factors for non-Jewish consumers’ kosher food choice: An investigation of the food quality perception. Journal of Foodservice Business Research, 22(6), 529-548. https://doi.org/10.1080/15378020.2019.1658514
Jeong, E., & Jang, S. S. (2019) Kosher labeling in restaurants: Examining the health halo effect. Journal of Foodservice Business Research, 1-11. https://doi.org/10.1080/15378020.2019.1671121
Lee, S., Jeong, E., & *Qu, K. (2019) Exploring theme park visitors’ experiences on satisfactions and revisit intentions: An application of experience economy model. Journal of Quality Assurance in Hospitality and Tourism, 1-24. https://doi.org/10.1080/1528008X.2019.1691702
*Xu, Y. & Jeong, E. (2019). “The effect of message framings and green practices on customers’ attitudes and behavior intention toward green restaurants” International Journal of Contemporary Hospitality Management. (SSCI indexed & Ranked A in ABDC)
Jeong, E., Jang, S. S., Behnke, C., Anderson, A., & Day, J. (2019). “A scale for restaurant customers’ healthy menu choices: Individual and environmental factors. ” International Journal of Contemporary Hospitality Management. (SSCI indexed & Ranked A in ABDC)
Jeong, E., & Jang, S.S. (2019) “Premium Prices for Organic Food at Restaurants: What’s Acceptable?”. International Journal of Hospitality Management. (SSCI indexed & Ranked A* in ABDC)
Jeong, E., & Jang, S. S. (2018). “The affective psychological process of self-image congruity and its influences on dining experience”. International Journal of Contemporary Hospitality Management, 30(3), 1563-1583. (SSCI indexed & Ranked A in ABDC)
Jeong, E., & Jang, S. S. (2017). “Heuristic evaluation of healthy menus: examining the effect of brand image congruity”. International Journal of Contemporary Hospitality Management, 29(10), 2514-2534. (SSCI indexed & Ranked A in ABDC)
Jeong, E., & Jang, S. S. (2016). “Moderating effects of self-image congruity on the relationship between ad message strength and revisiting intention”. Journal of Foodservice Business Research, 1-11.
Jeong, E., & Jang, S. S. (2016). Imagine yourself being healthy: The mental simulation effect of advertisements on healthy menu promotion. International Journal of Hospitality Management, 53, 81-93. (SSCI indexed & Ranked A* in ABDC)
Jeong, E., & Jang, S. S. (2015). “Healthy menu promotions: A match between dining value and temporal distance”. International Journal of Hospitality Management. 45, 1-13. (SSCI indexed & Ranked A* in ABDC)
Jeong, E., Jang, S. S., Day, J., & Ha, S. (2014). “The impact of eco-friendly practices on green image and customer attitudes: An investigation in a café setting”. International Journal of Hospitality Management, 41, 10-20. (SSCI indexed & Ranked A* in ABDC)
Jeong, E., & Jang, S. S. (2011). “Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations”. International Journal of Hospitality Management, 30 (2), 356-366. (SSCI indexed & Ranked A* in ABDC)
Research Grants and Awards
Highly Commended Research Article Award (2024). Journal of Hospitality & Tourism Research.
Best Paper Award (3rd Place) (2024). Korea America Hospitality & Tourism Educators Association Annual Conference.
Best Paper Award - Undergraduate Research (2023). Korea America Hospitality & Tourism Educators Association Annual Conference.
The 2022 list of 40 Women to Watch in the Hospitality Industry (2022). Iowa Restaurant Association.
Best Poster Award (2022). Korea America Hospitality & Tourism Educators Association Annual Conference.
Faculty Innovator in Resident Professional Development Fund (2022). Iowa State University Student Innovation Center.
Online Teaching Award (2021). College of Human Sciences, Iowa State University.
Heddleson Junior Faculty Grant (2020). College of Human Sciences, Iowa State University (PI).
Untenured Faculty Seed Grant (2020). College of Human Sciences, Iowa State University (PI).
Online Course Development Grant Award (2020). College of Human Sciences, Iowa State University.
Best Paper Award (2019). Korea America Hospitality & Tourism Educators Association Annual Conference.
Hospitality and Foodservice Enhancement Research Grant (2018). Society for Hospitality and Foodservice Management Foundation (Co-PI).
Heddleson Faculty Grant (2017). College of Human Sciences, Iowa State University (PI).
Untenured Faculty Seed Grant (2017).College of Human Sciences, Iowa State University (Co-PI).
Online Course Development Grant Award (2016). College of Human Sciences, Iowa State University.
Helen LeBaron Hilton Fund (2016). College of Human Sciences, Iowa State University (PI).
HTM Outstanding Graduate Teaching Award (2015). School of Hospitality and Tourism Management, Purdue University.
Best Paper Award (2014). The 20th Asia Pacific Tourism Association (APTA) Annual Conference.
Highly Commended Paper Award (2013). World Conference on Hospitality, Tourism & Event Research & International Convention & Expo Summit (ICES).
Best Paper Award (2010). The Harrah Hospitality Research Summit.
Courses
HSPM 133 ServSafe Food Safety Certification Course
HSPM 230 Introduction to Hospitality Performance Analysis
HSPM 233 Hospitality Safety and Sanitation
HSPM 333 Hospitality Operation Cost Controls
HSPM 505 Hospitality Management Scholarship and Applications
HSPM 506 Research Seminars in Hospitality Management
AESHM 510 Quantitative Research Method in Apparel, Events and Hospitality Management