Emirates Telecommunications Group Company PJSC, doing business as etisalat by e& is the brand representing the UAE telecoms pillar of e&[1] (formerly known as Etisalat Group), operated by Etisalat UAE in its home market. It is the 18th largest mobile network operator in the world by number of subscribers. In December 2020, Etisalat by e& claimed to provide the world's fastest 5G download speed at 9.1 Gigabits per second, a network that has started rolling out in Dubai since 2017.[2] Etisalat is one of the strongest brands in the Middle East and Africa and one of the strongest telecoms brand in the world.[3]

DUBAI, UAE, March 9, 2023 /PRNewswire/ -- IBM (NYSE: IBM) and etisalat by e&, announced that the company will leverage IBM sustainability software to help advance etisalat by e& company's environmental, social and governance (ESG) strategy.


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etisalat by e& is committed to a progressive journey of monitoring, benchmarking, and enhancing its economic, environmental, and social performance. This effort aims to define clear ESG goals and the roadmap to achieve them, demonstrating the company's commitment to their sustainability and corporate responsibility.

etisalat by e& aims to establish a sustainability foundation and set a path to achieve ESG goals through the use of technology, including IBM TRIRIGA Application Suite for real estate and facilities operations and IBM Maximo Application Suite for intelligent asset management. Additionally, by leveraging IBM Turbonomic and IBM Cloud Pak for Watson AIOps, IBM can also help etisalat by e& to increase the efficiency of their data center and cloud environments and scale their workloads more dynamically.

"We look forward to using IBM's technologies in the area of data, AI and automation to explore opportunities to support our ESG and sustainability goals, which are at the heart of our business model. This can help reinforce our commitment to delivering innovative solutions that have a meaningful impact on people's lives and establish us as a valued provider," said Khalid Murshed, Chief Technology Officer, etisalat by e&.

etisalat by e& has shown a strong dedication to its ESG agenda, making significant progress towards its sustainability goals. At COP27 in 2022, e& committed to achieving net zero emissions from its operations by 2030 and actively contributing to global climate action. The company is focusing on key initiatives to reduce its carbon footprint through improved energy efficiency and renewable energy sourcing, among others.

In November 2022, etisalat by e& became the first UAE private sector entity to join the UAE Independent Climate Change Accelerators (UICCA). The company pledged its commitment and collaboration to UICCA's mission of creating a shared vision and values among public and private entities to build a sustainable future.

"Innovation and our ability to develop solutions for our clients remain critically important for us," said Ana Paula de Jesus Assis, Chair and General Manager for EMEA, IBM. "IBM's software can play an important role in supporting etisalat by e&'s efforts to transform their operational and environmental data into insights that their stakeholders can understand. This is a foundational step to help make sustainability initiatives effective and scalable."

etisalat by e& is also looking to streamline business and IT processes with a holistic approach to automation. With Red Hat Consulting and Red Hat Ansible Automation Platform, etisalat by e& is laying the ground for automated infrastructure with a stronger security footprint that crosses organizational boundaries. Red Hat supports a declarative GitOps software-based approach to automation that can reduce the burden of repetitive, manual tasks on etisalat by e& teams. This promotes faster decision-making, improved control and compliance, and process efficiencies that lead to cost reductions. As well as better managing its own increasing network and IT complexity at scale, having a single, more consistent platform enables etisalat by e& to apply automation at the business application level to improve how it delivers its enterprise offering.

Unfortunately I have the same issue and I am right now outside UAE and after removing the old eSIM ( according to procedure in apple and etisalat ) it shows that the activation not supported and I have to contact etisalat ( by the way I tried the simple way which is transfer but also was failed .

This technical achievement demonstrates that etisalat by e& is fully prepared for transmission technologies towards 100T network platform for hyperscale cloud computing and accelerating the 10 Giga UAE Initiative that involves providing 10 Gbps connectivity to individuals, homes, and enterprises.

etisalat by e& continues leading the optical industry with advanced innovative solutions and early technology adoption. The 1.6Tbps per wavelength technology tested by etisalat by e& in collaboration with Huawei is part of its efforts to provide the most advanced and robust network in UAE. Specifically, it demonstrates the capability of 1.6Tbps on DC-centric OSN 9800 Kepler platform will not only address the growing demand of capacity from cloud-based business services, enhanced home broadband and 5G services, but also reduce the per-Gbit power consumption by 65% compared to current industry platforms, laying a solid foundation for modern digitalization and environment-friendly future.

Leveraging the latest world-class technologies, etisalat by e& will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance, and gaming. etisalat by e& will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond.

Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, etisalat by e& will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles and AI. 17dc91bb1f

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