Research Summary and Interests

Much harm and inequality is brought about by people who feel morally entitled, obligated, and virtuous in their actions (Fiske & Rai, 2014). These people are not confused, they have not made a mistake, and they are not lying to themselves. Rather, genuine moral disagreement exists among people and is widespread.  What is right, good, and honorable in one context or situation is deemed wrong, evil, and horrific in another (Rai & Fiske, 2011).  The goals of our lab are to understand A) the origins and cultural evolution of moral values and disagreements among individuals, social groups, organizations, and institutions, and B) how to change behavior by individuals and organizations that is driven by a sense of moral obligation rather than selfishness or error.