Team Liquid Pens Another Deal With Alienware

PC brand Alienware and Team Liquid from North America have renewed their partnership. Team Liquid players will, from now on, use Alienware equipment. Two entities will focus their collaboration on expanding and improving their fan base, player performance, technologies, and community opportunities.

Team Liquid and Alienware’s partnership is the longest hardware partnership in esports history. The computer hardware manufacturer has supplied Team Liquid with gaming PCs, monitors, headsets, and peripherals since 2011.

Team Liquid’s Co-CEO Steve Arhancet said:

"Ten years ago, I was introduced to a team at Alienware – the same team that I work with today – after an event during my Curse days. I didn’t know it at the time, but that conversation would go on to help shape Team Liquid, and with it, my entire life. Alienware and Team Liquid have been partners for a decade because we dream hard and work even harder.”

It seems that two entities will be focused on facility upgrades and new technologies implementation. Also, Alienware and Team Liquid will provide ‘under-represented people in esports with access to esports resources, such as mentors, scholarships, career development, and an inclusive series of tournaments and events."

Mr. Arhancet also stated:

“In our next chapter, we’re going bigger than we ever have by introducing programs that contribute to fans and players, starting with our Liquid+ launch, and open up the esports industry to underrepresented voices. Our plans are bold, but so are we, and I can’t wait to see what the future holds for Alienware and Liquid.”

Source: https://esportsinsider.com/2021/01/team-liquid-alienware-extension/