Talon Esports Announces A Partnership With KFC Thailand

Talon Esports, the esports organization from Hong Kong, has signed a partnership deal with KFC Thailand. The deal was made for the organization’s Arena of Valor team, dtac Talon. Talon’s team is the current champion of the ROV Pro League, and it will defend the title this season. During the completion (as it was cited in the deal), dtac Talon player’s will wear KFC logo on their shirts. The agreement also includes content creation and fan experiences.

Talon ROV team has slightly changed its name in 2021 because of the organization’s partnership with Thailand-based telecom operator dtac.

Sean Zhang, CEO of Talon Esports, commented on his organization’s partnership with KFC Thailand:

We’re incredibly excited to welcome KFC as an official partner of dtac Talon. To have one of the world’s most recognisable brands join us is another strong indicator of the direction we are going in as an organisation. Our team and fans already know and love KFC, so this partnership will be really about combining and serving two of the biggest passion points of our fans – food and gaming – in the most convenient and exciting way possible.”

Sakechai Choomuenwai, Vice President of KFC Thailand, Yum Restaurant International Co., Ltd, added:

“Our partnership with dtac Talon, a leading esports team, is an affirmation to those who are determined to pursue their passion that KFC is ready to be one’s life fuel to success, especially within the gaming industry. We hope that KFC customers and dtac Talon fans will enjoy the new, exciting experiences, content and activities from our collaboration throughout the year.”

Besides dtac and KFC Thailand, Talon Esports also has lots of other partners, such as Twitch, Carnival sneaker stores, Noblechairs, gaming eye peripheral brand ViewGear, ESPAT and sponsor analytics platform Cavea.

Source: https://esportsinsider.com/2021/01/talon-esports-kfc-thailand/