Misfits Gaming Group, the esports and entertainment Company from the US, has signed a partnership deal with British headwear brand Tokyo Time. From now on, the headwear brand will provide merchandise for the esports company. The merchandise, bearing Misfits’ name will be available on the websites of the two business partners.
Vas Roberts, VP, Partnerships at Misfits Gaming Group commented:
“We’re excited to partner with an exciting new brand to create new products for our fans and players. Tokyo Time has partnered with exciting traditional sports leagues and we’re proud to be their first partner in esports.”
Although based in Britain, Tokyo Time creates Japanese-inspired headwear. The company is well-known around the world and has partnership deals with the British Basketball League, 24h Le Mans, and Italian motorsport team Prema.
Paul Davison, CEO of Tokyo Time added:
“Tokyo Time is absolutely thrilled to partner up with exciting Esports team Misfits Gaming. We are looking forward to producing some exciting collaborations that will excite fans over the next few years.”
The esports and entertainment Company from the US made several key partnerships this year. Misfits Gaming Group’s list of partners includes names such as ASUS ROG, MOUNTAIN, and ESPAT TV’s Creative Collective.
Source: https://esportsinsider.com/2021/02/misfits-gaming-tokyo-time/