Misfits Gaming Group And Zoomph Have Become Partners

Misfits Gaming Group (MGG) has recently announced a partnership with Zoomph. The Florida-based esports organization will obtain a range of data surrounding sponsorships that will be later used on Zoomph’s platform.

Zoomph, the social media analytics firm, has been expanding for some time by signing partnership agreements with organizations such as the Pittsburgh Knights and Team Liquid.

Will Pazos, Sales, Data, and Analytics Manager for Misfits Gaming Group, stated:

“Our digital assets are a significant part of the value we deliver to our partners and Zoomph gives us the confidence that we are tracking and reporting on every impression, view, and engagement that we generate. Whether it be tracking logo exposure on streams and broadcasts or measuring the impact of campaigns across social media, Zoomph’s valuation and measurement tools provide clear insight for our partners to validate the strength of their partnership with MGG.”

Before teaming up with Zoomph, Misfits Gaming Group spends most of the last year partnering up with companies like ASUS ROG, headwear brand Tokyo Time, and peripherals manufacturer MOUNTAIN.

Nick Cronin, Co-Founder of Zoomph, shared his thoughts on the deal:

“We are excited to partner with Misfits Gaming Group to further improve our esports environment and knowledge, as well as enhance the group’s understanding of their audience and content. The esports world is growing by the day and content is present on all platforms, Zoomph’s platform will enable Misfits Gaming Group to use data as a competitive advantage with fans and partners.”