LVM Versicherung Has Partnered With The League of Legends European Championship

German insurance company LVM Versicherung has signed a partnership agreement with LEC, The League of Legends European Championship. The deal, brokered by SPORTFIVE, cites that LVM Versicherung will become a national partner of the competitions’ regional broadcast.

The German company will manage the ‘LVM Matchweek Analysis’ and provide gameplay highlights and commentary on LOL games.

Sebastian Wulff, Teamleiter Lokales Marketing, LVM Versicherung, has said the following on the deal:

“As a National Partner of LEC, we are stringently developing our commitment in esports. We have already had good experiences through our partnership with ad hoc gaming and learned a lot about the exciting target group. Through the new commitment, we are consistently expanding the carry concept that we have already placed in the target group with the support aspect.”

Eike Gyllensvärd, Executive Vice President Global Esports Partnerships, SPORTFIVE added:

“After Tchibo, LVM is now the second German partner who we were successfully able to procure as a National Partner. This is where the integral 360-degree approach of SPORTFIVE fully comes to bear. We are pleased to have the opportunity to continue accompanying LVM as a partner and develop the strategy even further. We still have many plans and hope that we can give the image of the German insurance market a boost through the esports activations of LVM.”

https://esportsinsider.com/2021/01/lvm-versicherung-named-lec-national-partner/