Guild Esports Partners With HyperX

UK-based organization Guild Esports has signed a deal with gaming peripherals brand HyperX, and the gaming association will receive 75 percent of the consideration in cash in the next two years. The rest of the contract value will be paid in gaming hardware that Guild Esports’ players, students, and content creators will use. HyperX will outfit the organization’s headquarters in London as well.

Paul Leaman, Vice President at HyperX EMEA, commented:

“HyperX has supported esports for over a decade, from grassroots to pro players and major tournaments, ensuring our quality gaming gear from headsets, keyboard and mice enable gamers to reach their full potential. We are very excited to welcome Guild to the HyperX family and look forward to supporting their teams on the way to victory.”

According to the deal, HyperX will promote its brand and products in the organization’s live streams.

Carleton Curtis, Executive Chairman of Guild Esports, added:

“We are delighted to partner with HyperX. Their brand is indispensable to gamers and we look forward to helping them address the rapidly growing audience for esports worldwide. Thanks to the growing interest in esports from leading advertisers and major brands, our pipeline of potential new business continue to expand, and we look forward to announcing more deals in due course.”

Source: https://esportsinsider.com/2021/01/guild-esports-signs-two-year-deal-with-hyperx/