Fitness Company Eleiko And EXCEL ESPORTS Signed A Partnership Deal

EXCEL ESPORTS, the esports organization from the United Kingdom, and fitness equipment manufacturer Eleiko have signed a partnership deal. As cited by this agreement, Eleiko will supply the esports organization’s League of Legends European Championship (LEC) team with fitness equipment. The statement says that this fitness equipment should ‘better EXCEL’s performance strategy’.

EXCEL believes that health, well-being and fitness of players are vital for esports organizations.

Robin McCammon, the Chief Commercial Officer at EXCEL ESPORTS, commented:

“At EXCEL improvement never stops, and we are always striving to be better. We have big ambitions for 2021 and it’s great to work with a partner like Eleiko who really understands the fitness environment and can provide us with the tools to reach our goals. Performance is a real focal point at EXCEL and it’s great we are able to provide our players with world-class equipment where they can train in a safe environment.”

Just like EXCEL SPORTS, Team Vitality has secured a steady supply of fitness equipment relatively recently as well.

Erik Blomberg, Eleiko’s CEO, is pleased with his company’s partnership with EXCEL SPORTS:

”At Eleiko, we understand the difference a sharp mind and body makes. Strength training provides esports athletes with a competitive edge: enhanced memory, endurance and cognitive functions, faster reaction time and greater grip strength. We are proud to support EXCEL’s LEC team in their high-performance training as well as in their esports success.”

Source: https://esportsinsider.com/2021/01/excel-esports-partners-with-fitness-company-eleiko/