WWE’s former Vice President of Integrated Sales & Talent Marketing, Dave Riggs, has been hired by Panda Global. Mr. Riggs will be the North American esports organization’s new sales and sponsorships strategist. During his time at WWE, Mr. Riggs was tasked with initiating unique partnerships and endorsements. He spent 25 years working with the professional wrestling company and during that time, he secured partnerships with brands such as Fruity Pebbles, Capri Sun, and Snickers.
High-profile athletes such as John Cena, Cam Newton, Erin Andrews, Giancarlo Stanton, and the Bella Twins were all represented by Mr. Riggs.
Dave Riggs, Panda’s new Sales and Sponsorships Strategist, talks about his new job:
“I am excited about the opportunity to join Panda. With esports continuing to grow and evolve, Panda presents a unique offering to brands through its platform. I look forward to getting started and contributing to the growth of the organization through innovative and mutually beneficial partnerships.”
It seems that they are very pleased with Mr.Riggs’ decision to join them. The esports organization said to be ‘looking forward to seeing what innovative and exciting partnerships’ he can secure with the team.’
Dr. Alan, CEO of Panda Global added:
“Panda has a very different selection of opportunities for partners than most other esports organizations. In Dave, we found someone who was the right fit to connect everything together with his incredible experience in a variety of high-level sales positions through the entertainment and sports industry. We’re excited to see where we can go together!”