Counter Logic Gaming Signs A Partnership Deal With Playfull

North American esports organization Counter Logic Gaming (CLG) has found itself a new business partner. From now on, Counter Logic Gaming will be doing business with gaming rewards platform Playfull who will be able to offer CLG’s merchandise to its community members as rewards. The agreement also includes joint development of marketing and promotional assets.

Dan Fleeter, Chief Operating Officer at CLG, is pleased with this new development:

“CLG is always looking for unique opportunities to engage our fanbase and we believe this partnership allows us to connect with CLG fans and the esports community. Playfull has built an environment where people can learn, enjoy and celebrate their love of gaming and esports and we are thrilled to be working with them.”

Patrick Lu, CEO, and co-founder of Playfull also commented:

“Through strategic partnerships with organizations like CLG, we continue to gain traction as the premier rewards platform for gamers. Reaching CLG’s phenomenal community helps us bring the intrinsically fun and fulfilling experience of earning and receiving rewards through the Playfull platform to an even broader player base.”

Based in Los Angeles, the gaming company is known as someone who regularly grants physical prizes to League of Legends players who achieve success in the “rift”. Playfull has signed yet another partnership deal with a strong esports organization, contributing to esports popularization on a global scale.

Source: https://esportsinsider.com/2021/01/clg-playfull-marketing-partnership/