RESPONSIVE WEB DESIGN AND ITS IMPORTANCE

According to the Google algorithm update, a responsive web design helps in increasing the ranking on search engines, since it is mobile-friendly. A mobile-friendly website will crop up ahead of other mobile-unfriendly websites in searches.

You have to notice that there are two methods of offering a mobile-friendly experience. They are Dynamic Serving and using a separate mobile site altogether.

In dynamic serving, the same URL is used but different HTML and CSS codes are used. Pages recognize the device they are viewed on and provide the appropriate code.

In the second method, a separate mobile website is used. When users visit your website on a mobile device, they are redirected to a different mobile-specific URL.

Both of these methods can be used to provide a seamless experience.

Importance of Responsive Web Design for your business

• Better SEO: Perhaps the greatest bit of leeway of having a responsive website design is improved search engine rankings. Google examines all websites' responsiveness as one of the determiners of their situation in the web crawler results. This possibly implies that when your site isn't responsive, it will consequently be set lower in the search engine results.

• Increase in Traffic: Traffic Statistics show that almost 79 % of all worldwide web traffic comes from cell phones. In reality, this records for the greater part of all worldwide Internet traffic. This shows how it is progressively critical to have a website that renders appropriately on every single cell phone. By actualizing a responsive design, you will consequently see an expansion in the quantity of your website guests and the time they spend on your website.

• Faster Website Loading Times: As indicated by statistics, individuals will in-general desert those websites that require over three seconds to get done with stacking content. Fortunately, websites that have a responsive design will in general load a lot quicker paying little heed to the gadget used to get to them. Since they are worked with responsive pictures and fluid grids, it encourages quicker stacking of web pages which thus has an immediate positive effect on the time they spend.

• Higher Conversion Rates: According to research, smartphone conversion rates are almost 64% higher than the desktop conversion rate. This is evident that you will have higher conversion rates if you have a responsive web design.

• Easier and Simpler Website Analytics: When you have a responsive website design, you will have all your data from one single source and you will be able to know the origin of your traffic.

• Faster Web development: If you have a responsive web design then you will have only one site for all devices irrespective of screen size. This will result in less time invested in developing separate mobile version websites for mobile devices. Thus, speeding up the web development process.

• Easier Maintenance: If you have a separate website for mobile and desktop, then maintaining both of them will be more time-consuming. Thereby, resulting in more time invested in additional testing and support. However, with the help of a responsive website your development team will invest less amount of time in maintaining your website.

• Lower Bounce Rates: You may ask: what is the bounce rate? Bounce rate is the percentage of visitors that leave the site after viewing only one page. Since the use of a responsive web design promotes a fluid user experience, your visitors are more likely to stay on your website for long.

• No Duplicate Content: When you have two different versions of your website for mobile and desktop, you will be consistently creating duplicate content for both of the websites. But when you have one responsive web design that changes itself according to the screen size, you won’t have to duplicate content, since a single content will be enough for your responsive website. Thereby, resulting in higher search engine rankings.

• Social media sharing is encouraged: A responsive web design helps in the increase in the number of social media shares of your website content. With the maximum share, it becomes easier for the business to unfurl its reach. This, in turn, leads to increased web traffic and improves conversion rates. Furthermore, search engines also rank the website higher due to increased search demand.

Conclusion

People are more comfortable using mobile devices compared to desktops and laptops. Therefore, your website needs to look stunning and even work on tablet and smartphone settings just as well on desktops and laptops. If you lack a responsive web design, it is high time you look for website development services and redesign your website. You will be able to maintain your website, and your search engine rankings will be higher.

For any help related to responsive website design services, feel free to reach out to the experts of Esolz Technologies. With more than 17 years of experience in this arena, we are here to serve you better.