Your CBD Store

Project Details:

Project Overview:

Project Type: Half-Page Newspaper Advertisement

Publication: Dothan Eagle (Dothan, AL)

Client Industry: Wellness, Cannabis/CBD

Role: Graphic Artist (1 of 3 in-house)

Stakeholders: Kelly Bexley (Manager), Client

In 2021, as one of three in-house graphic artists at the Dothan Eagle newspaper in Dothan, Alabama, I was tasked with creating a half-page newspaper advertisement for Your CBD Store, a wellness vendor in nearby Enterprise, AL owned by a husband-wife team of a doctor and military veteran. The client had previously run advertisements and needed a new design that maintained the established brand aesthetic—a calming, wellness-focused look with turquoise and gold tones appealing to their retired demographic. Working under the guidance of my manager Kelly Bexley, I ideated concepts based on the client's reference materials, then iterated through multiple revision rounds to balance brand consistency with fresh promotional messaging, ultimately delivering a polished advertisement that demonstrated my ability to navigate high-touch client relationships in my first major newspaper ad project.

Final design for Your CBD Store half-page print ad published in the Dothan Eagle (Jan. 2020)

Logos & Brand Marks

Client Details:

Your CBD Store is a health and wellness vendor that distributes CBD oil supplements and edibles in Enterprise, AL. The owners are a husband and wife team consisting of a doctor and a military veteran.

Color Palette

Turquoise (#7DD3D0) - Primary brand color
Gold (#D4A574) - Accent, badges
Cream/Tan - Background warmth
White - Clean space, text

Typography

Main Brand: Serif (gold color)
Tagline: Script/Handwritten italic
Headline: Bold brush script
Body: Clean sans-serif
Accents: Handwritten casual

Skills Applied

Print Design
Adobe InDesign
Client Communication
Brand Consistency
Iterative Design

Design Process & Evolution:

Initial Approach: Started with sample ads as reference models, collaborating with side designer for initial concepts.

Iterative Refinement: Client provided previous advertisement (similar look-and-feel required). Developed design through 4 major iterations with continuous stakeholder feedback.

Key Design Elements:

• Turquoise/beige color palette (calming, natural)

• Product photography (CBD bottles/jars)

• Lifestyle imagery (retired couple target demographic)

• Beach/palm motifs (vacation, relaxation aesthetic)

• Striped layer design element

• Promotional callout ($10 OFF)

Initial reference: Starting point for look-and-feel matching

First concept: Striped layers, retired couple photo, color foundation

First Submission for Client Approval: "Enjoy life PAIN-FREE", award seal, coupon text, brand logo, military discount

Final Approved: Polished layout, promotional messaging, brand consistency achieved, high readability for target audience

Outcome & Reflection

Results: Successfully delivered client-approved newspaper advertisement meeting brand consistency requirements. Design went through several rounds of changes, demonstrating ability to handle high-touch client communication effectively.

Learning Experience: "This was one of my first big advertisement projects and it was a great learning experience. I learned how multiple rounds of revisions can be common for newspaper ads, how to deal effectively with high-touch, discerning customers."

Skills Developed: Client revision management, brand consistency maintenance, print advertising layout, collaborative design process with stakeholder feedback loops.

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