I’m a lifelong entrepreneur based in Salt Lake City, Utah, with more than 25 years of experience building and advising businesses from the ground up.
My journey has taken me across a wide range of industries — from early-stage tech startups to traditional service-based operations. I’ve worked behind the scenes, supported growth, navigated messy transitions, and helped business owners find clarity in the chaos. Through it all, one constant has remained: the drive to create value quietly and sustainably.
I’ve never been interested in hype. My approach is grounded in reality — strong foundations, ethical decision-making, and long-term thinking. Whether I’m mentoring a new founder or refining an existing operation, my role is to bring structure, simplicity, and stability to the table.
Over the years, I’ve intentionally stayed away from the spotlight. I prefer the background, where real work happens. Living in Utah has only reinforced that mindset — it’s a place where consistency, humility, and integrity still matter in business. And those are the values I’ve built my consulting and advisory work around.
If you look at any entrepreneur with a few years under their belt, you’ll likely find some battle scars. I’m no different.
Long before I built a stable consulting practice or found success advising in finance and construction, I had a few business ventures that didn’t go as planned. Some outright failed. And looking back, they were the most important teachers I ever had.
Failure teaches you things no book, course, or mentor ever truly can.
My first business was built on passion and speed — but not much planning. I jumped in with energy, convinced I understood the market. I overspent on branding, neglected cash flow, and skipped over customer validation. Within a year, the overhead buried me. I was forced to shut it down.
It was humbling. It was frustrating. And, for a short time, I even considered walking away from entrepreneurship altogether. But deep down, I knew I hadn’t given it my best yet. I knew there was still more to learn.
After that failure, I regrouped. I read more. I listened more. I started working under other entrepreneurs — seeing up close what made some businesses thrive and others stall out. And, most importantly, I stopped blaming the market and started owning my mistakes.
I learned to focus on the unsexy parts of business:
Cash flow management
Clear systems and processes
Risk planning
Customer retention
Decision-making frameworks
When I launched my next business, I started lean. I focused on solving one clear problem and built from there. Ego took a backseat. I wasn’t chasing praise — I was chasing sustainability.
And that shift made all the difference.
Over time, that mindset shift became the foundation for how I advise others. I bring that same clarity to the founders and teams I work with today. Not because I read it in a book — but because I lived it.
I know what it’s like to feel overwhelmed by complexity. I know how easy it is to chase growth and lose your grip on your margins. I understand how lonely leadership can be when the pressure is high and there’s no clear next step.
That’s why I help businesses cut through the noise — to focus on what actually moves the needle.
Build quietly, but with purpose.
Don’t confuse momentum with success.
Put systems in place before the cracks start to show.
Make peace with failure — then learn everything you can from it.
Treat integrity as your greatest asset.