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Testing is key.
Creative testing is considered the number one rule in Facebook advertising that involves experimenting with different ad elements to determine which combination generates the best results.
The primary goal of creative testing is to identify the most effective ad components, such as images, videos, ad copy, headlines, call-to-action buttons, and even ad formats.
In essence, it is essential for continuously improving ads, connecting with the target audience, and achieving better returns on advertising investment.
About Me
Work with me
A creative and inventive thinker, who craves challenges, is not afraid to work outside her comfort zone. Emily is a motivated E-Commerce Business Partner who consistently aims to push revenue expectations and exceed goals.
Collaboration is at the core of my approach, and I am eager to partner with you to fully understand your vision and values. Together, we will create campaigns that not only resonate with your audience but also leave a lasting impact, fostering long-term customer loyalty.
When you work with me, rest assured that transparency, integrity, and open communication are guaranteed. I believe in providing clear and concise reports, so you're always in the loop about the progress and success of our campaigns.
Let's embark on this exciting journey together and take your business to new heights. Whether you're a building startup or an established industry leader, I am committed to driving outstanding results that exceed your expectations.
Your success is my success, and I can't wait to bring your brand's story to life through compelling Facebook Ads that ignite growth and make a lasting impression. So, let's connect, and let the magic of Facebook advertising elevate your business to unparalleled success!
My Soft Skills
Team Player
Work Hard
Problem-Solver
Positive Attitude
Time Management
Clear Communication
Software | Tools
Check Out My Portfolio
Offer & Value Pyramid
1. Think of a product and create your own offer
2. Use the Offer Formula by John Grimshaw…
PRODUCT/SERVICE + (this can be a product you wanna sell or your client's)
RELEVANCE +
REASON FOR PEOPLE TO TAKE ACTION NOW +
TRANSFORMATION +
SPECIFICITY
Customer Avatar
Use the Customer Persona Formula as your guide in crafting your customer avatar...
👉🏼Name & Descriptor
👉🏼Quote your persona’s desire (I wish)
👉🏼Quote your persona’s hates (I hate/I don’t trust)
👉🏼Indicate your target demographics
👉🏼Find the Tools, Software, and Apps they use, Books they read, Websites they visit
👉🏼What are their interests/hobbies
👉🏼Connect those interests to brands
👉🏼What are their values
👉🏼What are their goals/challenges - add “so that” to your quote on their desires
*Do some creatives, including pictures of who that person is, maps, or where or how they live. The more details, the better.
Audience Research
Different methods to do our targeting…
Search method
Creep method
Fan page suggestions
Pages liked by fans
“Create a.d” suggestions
Wikipedia
Browse products on Amazon and movies on IMDB
Similarweb and Similar Sites
Why am I seeing this a.d? Button
Customer comments
Targeting research does take time. And the more you do it, the better results you will get…
Aim to target for high engagement, those that are truly interested in your topic…
Facebook Funnel Marketing
Take into consideration the:
ToFu - Top of the Funnel
MoFu - Middle of The Funnel
BoFu - Bottom of the Funnel
Hook for the Offer
In a Google Doc, create a before and after grid for your main avatar..
Write 3 hooks for your ad copy…
Creative Direction
Create your creative direction for your offer
This is for your ToFu, MoFu, BoFu, and PPS…
Testimonial
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