BIP Hochschule Ludwigshafen am Rhein | Fall 2020

Class overview

Exploratory review of the basic concepts, strategies, and functions of marketing within the realm of business. The emphasis is on laying the foundation for understanding the marketing mix in order to design and develop products/services, promotion, and pricing strategies.

Purpose of the Course

This course is designed to enhance your understanding and appreciation of the importance and relevance of Marketing in today's global economy. The course helps you define the essential role marketing plays in the growth, survival, and success of businesses. Since every department and employee must be customer focused, marketing is not just the domain of the marketing department. David Packard, co-founder of Hewlett-Packard, once remarked, “Marketing is far too important to be left only to the marketing department.” Whether or not you are seeking a marketing career, knowledge of the "whys" and "hows" of Marketing is paramount to understanding business.

Dr. Mohan Menon


MS Teams:

Whether it is 4Ps or 7Ps, Marketing is everything a business does in order to fulfill the needs and wants of the customers as a way to profit, survive and grow.

How Can You ACE the course?

  • Read and comprehend the syllabus.

  • Download/print the student PPT slides for each topic and take notes during discussions.

  • Attend class sessions and ask questions for clarifications.

  • Study well for the exam in December.

2020 Fall BIP Schedule

Syllabus & PPT Slides for the Topics

Exam on December 21, 2020.

Will post exam guidelines soon!!