BIP Hochschule Ludwigshafen am Rhein | Fall 2021
Exploratory review of the basic concepts, ideas, and functions of marketing within the realm of business. The emphasis is on laying the foundation for understanding some of the fundamental aspects of Marketing.
Purpose of the Course
This course is designed to enhance your understanding and appreciation of the importance and relevance of Marketing in today's global economy. The course helps you define the essential role marketing plays in the growth, survival, and success of businesses. Since every department and employee must be customer focused, Marketing is not just the domain of the marketing department. David Packard, co-founder of Hewlett-Packard, once remarked, “Marketing is far too important to be left only to the marketing department.” Whether or not you are seeking a marketing career, knowledge of the "why's" and "how's" of Marketing is paramount to understanding business.
Whether it is 4Ps or 7Ps, Marketing is everything a business does in order to fulfill the needs and wants of the customers as a way to profit, survive and grow.
How Can You ACE the course?
Download/print the student PPT slides for each topic.
Attend classes, pay attention. and participate in class discussions.
Take good notes during the discussions. Enhance your study skills by using the Cornell note-taking system. Google for more info.
Relate course content to the real-world environment at every given opportunity including on the exam.
Study well for the exam.
Check out the schedule below . . .
Syllabus & PPT Slides for the Topics
>> Topic 02 Marketing Strategy
Marketing Mix Elements:
>> Topic 03 Product Decisions
>> Topic 04 Promotion Decisions (Digital Marketing will be discussed by another professor)
>> Topic 05 Personal Sales Mgmt and Sales Promo
Physical Distribution (SCM/Logistics will be discussed by another professor)
All other topics in the Marketing course will be discussed by other professors.
Exam Guidelines / 60 minutes / 40 points / 40 percent