Here are 4 Types of Emails That You Should Use

Chances are, if you're running an online email marketing campaign, you already use the popular newsletter format. They are typically sent out once a month or every two weeks. Too many people stop at the newsletter format and use only one type of email campaign. That's a mistake! Let's examine four different types of email you can use to reach your subscribers, other than newsletters.

1 Informational emails They simply convey information and a message to the recipient. Emails that are informational include reminders to end courses, happy birthday messages, and reminders of webinars K-12 email list.

2 Educational Emails

Recipients love educational emails because they can help solve a problem or answer a question. If you have educational content, a blog post that is popular, or any other information that is related to your subscribers, you can send them educational emails. This is made easier if your subscribers are grouped together. That way, you can send the best content to the right people.

3 Lead Nurturing E-mails

This type of email is rarely used and is sometimes misused. It takes a lot time and effort in order to capture a lead and guide them through the sales cycle. Lead nurturing emails can make this process easier and faster. You can create multiple nurturing campaigns with 7 to 8 emails each. Once they are set up, you can easily schedule them to be executed over a specified time. It doesn't matter what product or service you offer, either 60 days or 90 days are very popular. These messages should contain short messages with rich content and be designed to get leads to click on your call-to-action that will take them to your site.

4 Promotional emails

If this email is not done correctly, it could lead to an unsubscribe or trashing of your message. If you send too many promotional emails, your recipient will become annoyed. You should not use this unless you have a new product/service, a special promotion, or a significant event coming up. This should only be used a couple of times per month.