Analyse Your Customers’ Past Behaviour

Marketers have nowadays started using the strategy of analysing behavioural data in order to reach each customer in time with the solution to their problems.

In the hyper-connected world that we now live in, customers are presented with a wide range of choices and options to choose from. Thus, through analysing consumers’ likes and dislikes, and by viewing their browsing histories, marketers can define each message according to the recipient’s interests.

Moreover, knowing about your customer’s past purchases will let you know about the products, styles, and brands that interest your customer. In this way, you can advertise and market in a way that is more personal to the consumer.

Other than this, knowing about your customers’ location can also help you in personalizing the email for them. You can ask the customer to come and view your product that’s available in their neighbourhood.

The Body of the Email is Also Important

Make your subject line catchy and the body of your email interesting. You can use phrases in which you address the reader directly to get their attention. Make the conversation deep and more interesting by including stats about your best-selling product of the year.

You can also engage with the reader at an emotional or rational level to persuade them with how great your product actually is and how much they need it.

Don’t Worry Yourself – Mass Scale Personalization is Quite Easy

The simplest way of mass scale personalization is by sending alerts to the customer regarding the items that they've either viewed before or left in their cart. Setting up this kind of automated mass-scale personalization is a piece of cake and is only a matter of a few minutes.

Ever Heard of First-Person Marketing?

There’s no better way of connecting to your customers than by first-person marketing. Consider that each of your customers is a separate individual, and then use data automation in order to create messages accordingly.

So, it's best to add customer data to your emails in order to enhance your relationship with your customer. Create your messages in a way that forces the reader to think that your company knows about them, their preferences, and their interests. In this way, the customers will not only feel more connected with you but would also be inclined towards trying out your products.

Lastly, always remember to cater directly to the interests of each subscriber in order to make it feel like you’re connecting with the subscriber on a one-to-one level.

So, start personalizing your emails now and improve your relationship with each of your consumers for a better future. Plus, ensure that your email list is updated and contains no risky email addresses.

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