Top 5 Email Marketing Tips for Dentists

You have a loyal client base as a dentist. Marketing and email newsletters can increase patient return rates, which in turn will increase your bottom line.

Email marketing is like all marketing. It requires an investment. Be prepared to spend some time designing and preparing your emails before you send them out.

Here are our top 5 email marketing tips to dentists. 1) Allow patients to unsubscribe

It is required by law that patients can unsubscribe from your emails. However, it is also common courtesy. While many patients will appreciate your emails, not all patients have the time or patience to read them. It should be easy for patients to unsubscribe from your emails. Make sure that every newsletter you send is unsubscribeable.

2) Limit of 2 emails per month

Patients can only process so much information. Most of your patients will only visit your office once or twice per year. However, you should not extend your welcome to their inbox. It is recommended that you only send one email per month. You might have some extra information or special content you want to send once in a while. You should not send more than two emails per month. Overloading your patients will result in a drop in response rates.

3) Relative Information

Personalize your emails for your patients. You might have an older population in your operationies. Perhaps you could offer information on senior benefits or information regarding dentures.

Keep it strictly dental-specific. Your patients will regard you as a professional. Your patients will be more respectful if you keep your emails focused on the best things you do. Look into your local industry newsletters if you're looking for something to share medical mailing lists.

4) Collect an Email Address from Every Patient

Each email address is worth more than sending emails. When patients update their information, make sure that your receptionists have all the email addresses. It's easy, quick and everyone now has an email address!

A majority of practice management software like Abelsoft and Dentrix can store email addresses as well as their phone number, address, and other details. This functionality allows you to keep your patient's email list current and up-to date.

5) Clear, simple, and easy-to-read

While your patients will appreciate it if you keep them informed about their oral health, don't overwhelm them with terms they don't know. Patients are just as interested in dentistry as they are in keeping them healthy. Make it easy to understand and you will be rewarded by a happy readership.

It is also a good idea use the same email template to send every email. Your patients will quickly recognize your style if you keep it consistent. Your monthly newsletters can be made easier by using a template.