Drag-Ons Denim - Branding

Branding

Drag-Ons is a tribute to Americana and the hot rod culture of the 1950s. Inspired by the post war fascination with speed and style, Drag-Ons Denim is infused with the rebellious spirit of the era.

Logo Design

The logo for Drag-Ons features typography reminiscent of the mid-20th century, inspired by american signwriting of the time. Also incorporated into the design is a silhouette of an early hot rod, which were prevalent in the 50s.