Eljaes Business Office

To keep our site attracting and retaining new clients, we need to maintain fresh content that has real value to them.  So, we will:

1. Open the site editor (sites.google.com)

2. Open the page or function you want to change

3. Using the built-in applets, you can change ANYTHING you want.

4. I recommend reviewing the style guide before each session, to ensure a consistent and compelling visitor experience

5. Update your site for at least 30 mins a week

We are going to use an easier-but-as-effective checklist for making connective videos:

1. Script  Know what you want to say, most persuasively

2. Setting  Where you and the camera will be, better lighting, and no distractions

3. Camera  Pre-set for the layout, framing, lighting and subject are 'right'

4. Shooting  Set a start-delay, so you can relax and focus on 'the story'telling'

5. Editing  Start with just a clip, maybe cut the ends or adjust colour, brightness, etc

Video Tools

Camera  Teleprompter,  stand, light, remote

Editor  Built-in editor, Snapseed

Finishing  iMovie, 

Start with a single, simple message you want to show

Make it visually enticing, with supporting text that increases the impact

Stay consistent in branding, you you have your identifiable style