Direct-Response Copy | Conversion Consulting | Content Creation |
Email Marketing | Political Fundraising
Hi, I'm Bob Mallory.
I help conservative businesses, individuals, PACs, campaigns, and organizations improve their revenue through battle-tested copywriting, including email marketing, content creation, and high-conversion landing pages.
If you're ready to:
☑️Level-up your email marketing and drive more revenue
☑️Re-engage and/or grow a list that's gone stagnant
☑️Turn new prospects into donors or buyers
Please reach out.
Cheers,
Bob
Some of the PACS, Campaigns, and Organizations I've helped:
Tell Me If This Sounds Familiar:
Nobody at the office wants to write your email campaigns or landing pages. The person it gets assigned to has minimal marketing experience.
You're outsourcing content, including campaign ad scripts, to production or marketing companies that don't share your values and don't "get" conservatism.
You have little to no list segmentation and don't even know where to start. This makes a personalized relationship with your donors impossible.
Your email campaigns are sporadic, and donations are so-so or even good, but not great.
Your list is not growing. Your potential market no longer responds to traditional opt-in methods.
Your email inbox delivery rate stinks. So does your open rate.
You're re-running email campaign ideas that worked extremely well 15 years ago, when I wrote the original.
Read that last sentence again.
"I’ve worked with Bob for years and he remains my favorite writer to collaborate with. He is a one-stop shop who can whip up highly engaging content on the tightest of deadlines. He’s not just great at newsletters, headlines, and marketing copy — he’s brilliant at tying current events to bigger issues, and finding stats, facts, and videos to sell ideas. His work has consistently helped drive clicks and engagement for my company." – Jessica Coffey, LOP Solutions
"When it comes to political and non-profit newsletters, no one opens up the wallets of our constituents like Bob." – Matt Lucas, Diem International
"Very responsive and professional – gave us exactly what we were looking for, quickly." – Alex S., National Republican Senatorial Committee
"You nailed every aspect of what we were looking for." – Justin T., CAT Outdoors
"Bob is the definition of a great provider, nothing more needs to be said." – Paulie S., 1-800-Prepare
"Bob has been a gem to work with, and we were fortunate to find somebody like him." – Richard P., co-founder of Nine10 marketing and branding agency
"Bob was amazing to work with! He provided quality work and extremely valuable content for my website." – Vincent S., founder of VS Brands
"Newsletters, SEO content, PR campaigns. He's not just good, he's one of the best." – Sequoia M., Internet Brands
"Exceeded my expectations!" – The former CMO at Spartan College of Aeronautics & Aviation
Benefits For You:
Unlike most marketing experts, I'm an ideological conservative like you. I understand your audience and what motivates them.
No need to worry about coming up with creative ideas for campaigns or writing them. That's what I'm here for.
You'll spend far less on my copywriting than you would hiring an agency to help you.
No need to worry about "surprise" billable hours, word counts, or overtime. I work for clients based on a flat monthly retainer.
I have years of experience in campaigns, email fundraising, and conservative content creation. I can hit the ground running.
I stay on the ball every day (except Sunday) so you don't have to. I don't even take sick days or vacation days during election years.
Champion-level copywriting
Campaign ad scripts for TV or YouTube
Emails (campaigns, sales, fundraising, automations)
Full email list management
List growth strategy and segmentation
Reporting and analytics
Conversion consulting
Landing pages
VSLs (video sales letters)
Website copy
Blogging
Conservative news articles & commentary
Ad copy
Direct mail
Social media posting
And more... (just ask)
✔️ Large amounts of conservative copy at one low monthly rate
✔️ 1 to 3 days turnaround time on most projects
✔️ View progress and post requests in real time
Why should I hire you instead of a full-time staffer or an agency?
I'm in the top 5% of solo copywriters in the US. My wife wanted to be a stay-at-home mom, and my copywriting allowed her to shut down her private law practice in Atlanta almost 20 years ago. I've been wildly successful in this career compared to most others. I'm a workhorse, very fast, and a fellow conservative ideologue like you. I can put my years of experience to work for you and get the results you want.
What's your background?
In my first job after college, I was a conservative talk radio host for four years. I was the morning lead-in for Rush Limbaugh across most of the Pacific Northwest. I started moonlighting as a radio ad copywriter then (1997). Spent 8 years after that in television, as a producer, reporter, and fancypants anchorman. Learned scriptwriting and storytelling in the process. Left broadcasting in 2009 and I've been doing this ever since.
How'd you get into conservative politics?
With my television background, a friend at the Thomas Jefferson Institute for Public Policy helped me get my foot in the door to write some campaign ads for the National Republican Senatorial Committee in 2010. That led to gigs writing campaign and issue ads for The Heritage Foundation and other orgs, along with Ron Paul, Newt Gingrich, Donald Trump, Herman Cain, and... too many others to list. Campaign ads that I've written have aired on Fox News and a bunch of fake news channels nationally.
Why has the GOP sucked at fundraising online for so long?
The Republican Party has always been "innovation averse" for some reason. Myself and a bunch of other young guns had to drag them kicking and screaming into the idea of internet fundraising in 2012, even after Obama had shellacked McCain in the 2008 election. They just didn't view internet fundraising as a viable option for a long time, and they've lagged behind the Democrats as a result.
I was part of the Ron Paul Money Bomb in 2011, when we brought in $1.8 million over the course of a weekend. That was a good case study to change a lot of minds about using the internet for fundraising, but the GOP to this day still lags in terms of technology and marketing innovations. Which is why I'm still here.
Do you use A.I.?
Not for actual copywriting. The software that they're calling "artificial intelligence" is mostly trained on the leftwing cesspools of Reddit and Wikipedia. For writing conservative copy, you'd have better luck hiring some random homeless person passed out behind the trash dumpster than using so-called "AI." It is useful for speeding up certain tasks and streamlining processes. But when it comes to the copy I deliver, it's 100% human-made and crafted to convert.
How do you work with clients?
It really depends on a case-by-case basis. Some clients I've been with for many years trust me to test basically anything I want for them, and fully manage their lists, because I'm so results-driven. With others, I set up a Trello workboard where they can post copy needs on a day-to-day basis, and it gets done quickly. I work on an initial three-month contract for a flat rate with every client. After that, you can re-up for an additional three months, or go month-to-month for a higher fee.
Did the Biden administration really put you under an FBI investigation?
Yep. I was one of the individuals "interviewed" as part of Operation Arctic Frost, immediately after the illegal raid on Mar-a-Lago in 2022. Not fun. Super bad. Would not recommend. One-half star. They didn't find anything to frame me with, so I'm still walking around free and dangerous, and more motivated to win than ever.
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