I am developing an online experience targeting young people of Arabic origins being raised in an English speaking environment. This “crash” course will help English speakers of Arabic origins get in touch with their original language in a friendly, informative and age appropriate manner. The course is an attempt to re-attach these young individuals to their origins and restore their pride in their Arabic language and culture. Rather than being a traditional language course, its main goal is encouraging the young learners to go ahead and become curious to explore the beauty and authenticity of their culture and language. The objective of the introduction is to make these individuals who usually suffer from deculturation, confusion and sometimes exclusion to know that they are not alone and that there are thousands of people living their experience and that it’s ok and positive. Being the first of a series of more profound courses, the main target is to measure how engaged the learners have been during the course to get an indication on the probability that they will proceed to the following courses. There is no knowledge to assess during this course. However, it’s very important to assess if this course succeeded to attract the desired range of target audience, the extent of their engagement and how far they went into the course.