What is EPR

EPR – The Extended Producers’ Responsibility, as per the Plastic Waste Management Rules of India (PWM Rules) , is a regulatory requirement for brand owners, importers, producers, or manufacturers to discharge their responsibilities of the treatment and disposal of plastic used in their products and thrown in the eco system post-their consumption.

As part of PWM rules requirement, Producers, Importers and packaging Brand Owners (PIBO), Sellers, Manufacturers, Producers (Small & Micro)  must meet their market target by channelizing the plastic (recyclable or non-recyclable multilayer plastic (MLP)) and be responsible for recycling it, which means that all the generated Plastic waste must be recycled in a way that display or cause no harm to the environment.

They are required to maintain a proper EPR Action plan to collect back the plastic waste generated attributed to their products.