Effective Date: 11 March 2025 | Last Updated: 11 March 2025
Welcome to Edusmart ("we," "our," or "us"). We value your privacy and are committed to protecting your personal data in compliance with Indian data protection laws. This Privacy Policy explains how we collect, use, store, and disclose your personal data when you use our web and mobile applications (the "Application"). By using our services, you consent to the collection and processing of your information as described herein.
Applicable Legal Framework
This Privacy Policy complies with:
Information Technology Act, 2000 (IT Act, 2000)
Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (IT Rules, 2011)
Digital Personal Data Protection Act, 2023 (DPDP Act, 2023)
Our data protection measures ensure compliance with Indian legal standards for the collection, storage, and processing of personal data.
Personal Information: Name, email, phone number, password, and other contact details.
Student & Guardian Data: Student name, class, school details, attendance, and academic records.
Financial Information: Payment details, fee transactions, and invoices (where applicable).
Communication Records: Queries, complaints, or feedback shared with customer support.
Information Collected Automatically
Device Data: IP address, device type, browser version, OS details.
Usage Data: Login activity, page visits, time spent on the Application.
Cookies & Tracking Technologies: Used for analytics, performance improvement, and security.
AI & Machine Learning Data Processing
We use Artificial Intelligence (AI) and Machine Learning (ML) to:
Provide personalized learning recommendations.
Automate attendance and academic reporting.
Enhance security and fraud detection.
All AI-powered processing is ethically designed and compliant with Indian laws governing data privacy.
How We Use Your Information
Your information is used for the following legitimate purposes:
Providing Core Services: Connecting students, parents, and schools.
Enhancing User Experience: Personalization, security improvements, and AI-based recommendations.
Processing Transactions: Fee payments, billing, and invoicing (where applicable).
Ensuring Security: Fraud prevention, monitoring, and access control.
Compliance with Legal Obligations: Meeting regulatory and law enforcement requirements.
Data Sharing & Disclosure
We DO NOT sell, rent, or trade your personal data. However, we may share data in the following situations:
With Educational Institutions: Your school may access relevant student data.
With Legal Authorities: If required by a court order, government directive, or regulatory request.
With Service Providers: Third-party partners assisting with cloud storage, analytics, and security, bound by strict confidentiality agreements.
In Business Transfers: If our business is acquired or merged, user data may be transferred under the same privacy protections.
Data Storage & Security Measures
We implement robust security measures in line with Section 43A of the IT Act, 2000 and IT Rules, 2011, including:
End-to-End Encryption (E2EE): Secure transmission of sensitive data.
Multi-Factor Authentication (MFA): Prevents unauthorized access.
Regular Security Audits: Compliance with industry security standards.
Data Minimization Principles: Only collecting and retaining data necessary for service delivery.
While we employ best-in-class security, no system is 100% secure. Users should keep their passwords confidential and report any suspicious activity.
Data Retention & Deletion Policy
We retain personal data only for as long as necessary to fulfill its intended purpose. User data may be retained for up to 24 months post-account termination for compliance purposes. Users may request data deletion by contacting contactus@edusmartai.com. Requests will be processed within 30 days, subject to legal obligations.
User Rights Under Indian Law
Under the DPDP Act, 2023, you have the following rights:
Right to Access: Request a copy of the personal data we store.
Right to Correction: Update or correct inaccurate information.
Right to Deletion: Request deletion of personal data, subject to legal retention periods.
Right to Withdraw Consent: Opt out of marketing communications or notifications.
Right to Grievance Redressal: Contact our Grievance Officer for concerns about data handling (see below).
To exercise these rights, contact us at contactus@edusmartai.com.
We recognize the importance of safeguarding children’s data. Our services are intended for students under 18 years of age in collaboration with educational institutions.
For children under 13 years of age:
Parental Consent: We require verifiable parental/guardian consent for data collection.
Limited Data Collection: Only data necessary for the educational service is collected.
Deletion Requests: Parents or guardians can request data deletion by contacting us at contactus@edusmartai.com.
If we become aware that we have collected personal data from a child under 13 without verifiable parental consent, we will delete the information promptly.
AI-Based Data Processing & Ethics
Our platform integrates AI-driven automation in education management while ensuring:
Transparency & Fairness: AI models do not discriminate or create biased outcomes.
Data Protection by Design: AI algorithms operate under strict privacy safeguards.
User Control & Opt-Out: Users can choose to disable AI-powered recommendations.
We do not use AI for unauthorized profiling, surveillance, or decision-making that impacts user rights.
Grievance Redressal Mechanism
As per Section 7 of the DPDP Act, 2023, we have appointed a Grievance Officer to address data privacy concerns:
Complaints will be acknowledged within 7 working days and resolved within 30 days as per regulatory guidelines.
Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any significant changes will be communicated through:
Push Notifications
Email Alerts
In-App Announcements
Continued use of our services after updates indicates your acceptance of the revised Privacy Policy.
This business managed by Akkineni Srilakshmi Prasana. For privacy-related inquiries, reach out to:
contactus@edusmartai.com
+91-9948807333
Why This Version Is Better?
100% Compliant with Indian Laws (DPDP Act, IT Act, IT Rules)
Legally Strong Yet User-Friendly
Covers AI, Security, and Data Rights Clearly
Includes Grievance Redressal (Mandatory in India)
Follows International Drafting Standards