Retail and service businesses that are about to open soon may want to let everyone in the general area know a week or so beforehand. Some common examples include restaurants, bars and vehicle repair shops. The card might include a coupon or discount to draw more interest.
Every Door Direct Mail Postcards: An Effective Marketing Strategy
Every Door Direct Mail from the U.S. Postal Service allows business owners to send postcards to everyone on certain mail routes without having to address every card separately. This helps commercial enterprises efficiently and conveniently reach a target audience through EDDM Postcards.
New Businesses in the Neighborhood
Retail and service businesses that are about to open soon may want to let everyone in the general area know a week or so beforehand. Some common examples include restaurants, bars and vehicle repair shops. The card might include a coupon or discount to draw more interest. This has the additional advantage of the business being able to track effectiveness, since customers must bring the card in to use the promotion.
An Affordable Option
Small businesses in particular find EDDM Pricing to be an affordable option in their marketing strategies. The mailing prices are lower than standard postcard rates, and having the work done by a print shop is surprisingly inexpensive. The shop might offer to print cards in bulk numbers ranging from 100 to 25,000. The customer might start with a specific neighborhood route and then expand after evaluating the results.
Direct Mail Benefits
Many owners of new commercial enterprises initially rule out direct mail when building a marketing campaign. They mistakenly believe that it's too old-fashioned to work. Yet people generally get so little postal mail now compared to years previous that they are inclined to look over each and every item.
A postcard obviously doesn't even require opening it. Prospective customers can view the ad with the coupon or discount and decide to try the place out when it opens. The postcards can be oversized and still qualify for this program, making them even more useful for catching the eye of people sorting through their mail.
Once a business owner decides this would be an effective form of advertising, it's time to find a company to produce the cards. These companies offer a range of services. Most commonly, the service includes printing up the card with the customer's uploaded design, completing the processing for EDDM and bringing the finished pieces to the post office.