4370 FUNDAMENTALS OF DIRECT MARKETING An elective course in the marketing major and minor. This course provides an understanding of the strategies, tactics, processes, and technologies associated with direct marketing. Lectures, videos, and practical exercises are used in examining fundamental concepts, principles, business considerations, and associated practical applications. Prerequisite: MKTG 2350, MKTG 3350, or consent of instructor.




E-Commerce: Concepts, Principles, And Applicati...