As all the schools and colleges are closed now, only guidebooks on job recruitment tests, current affairs and Adarsha Lipi for children are being sold. We are now struggling to manage monthly expenses. It requires around BDT 80,000 ($945) every month for salaries of four employees, shop rent, electricity bill and others.

This is a natural evolution for Rokomari. The company started as a book-first ecommerce company and it remains so to this day. While it has expanded into several new product categories, Rokomari maintains dominance as an online bookseller. The company naturally aims to solidify that position. Getting into the ebook space is one of the few remaining ways to do it.


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Second, the world is increasingly turning towards digital content. As we noted earlier, the global ebook market is projected to grow by almost 9% between 2023 and 2027. We are increasingly getting used to the digital lifestyle. In that reality, the wise thing would be to adapt and find a better approach to take advantage of this shift. Rokomari sees this shift and wants to take advantage of it.

People spend a lot of time sitting in traffic in cities like Dhaka. When you have an ebook reading app, you can read when stuck in traffic and save some time. It is useful for people who are serious about reading, students, or someone who reads for fun, you can read conveniently regardless of where you are.

Similarly, unlike old PDF formats, the reading experience of ebooks is usually excellent. You can easily mark, take notes, search, and customize your reading experience to your taste. Since ebook offers all these benefits, it only makes sense many people prefer ebook. For any prudent company, it is a good decision to follow your customers.

Finally, digital books are accessible to more people. You can access any book from anywhere in the world at almost the same price. While most English language and many other language books are available in ebook format, thanks to companies like Amazon and many others, Bengali language books are not that easily available in ebook format. This makes it a challenge to access popular Bengali books for many people who live abroad.

But the question may arise, does the rise of ebooks mean physical books are doomed? The simple answer is no. In fact, several statistics suggest physical books are growing in popularity in the West despite an apparent rise in ebook adoption. Mr. Sohag offers his take:

The smooth experience of the app and the clever integration with the existing Rokomari infrastructure has helped the company experience excellent growth despite being late in the market. The company says it currently has over 7000 ebooks in its collection and is adding new books every day.

In the near future, Rokomari plans to launch an ebook subscription service where people will be able to subscribe and read as many books as they want. The company also plans to launch audiobooks as it establishes its ebook service.

Besides downloading ebooks, you can just stream the books by clicking the 'Read Now' button. You can buy eBooks or gift them to someone through Boitoi. Local payment options such as bKash, Nagad, Rocket and card payments are available to buy your books easily. Detailed overviews of each book are given in the app so that readers can check them out before buying it. Some audiobooks are also available in Boitoi. 2351a5e196

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