Course Introduction:

The digital marketing course provides a thorough overview of the changing world of marketing, and shows you how to successfully navigate it. The course covers the essential components for a digital marketing campaign – from market research, to content marketing, website design, google analytics, social media marketing and more.

In this course, you will learn how to create a digital marketing plan for your company or business. You will also learn how to research your competition and stay up-to-date on the latest tools and trends in digital marketing.

The course focuses on teaching you how to leverage the power of digital marketing. It starts with a comprehensive overview of what digital marketing is, why it is important, and what you need to know before diving into it. Next, you will learn all about the various aspects of digital marketing from content marketing and website creation to social media marketing and digital marketing strategy. And finally, you’ll take a deeper dive into Google Analytics so that you can measure all of your efforts and see what’s working best! 

Target Audience: 

Sales/Marketing Managers, Sales/Marketing Supervisor, Sales/Marketing Specialist, Entrepreneurs/Owners 

 Training Provider:

University of the Philippines Institute for Small-Scale Industries (UP ISSI) 

Other Details:

Attendees from the government are exempted from the P2,000.00 limit set by COA for attending training provided by the private sector based on Department of Budget and Management Circular No. 563 dated April 22, 2016.