Course Introduction:

The course aims to introduce practices for designing quality products and services based on customer experience (CX), among other objectives.

The following topics shall be discussed:

Overview of CX design in the public and private sectors.

- Introducing tools and methodologies for designing products based on CX,

corporate philosophy, and corporate branding.

- Improving customer service and maximizing CX through human-centered

technologies.

- Case studies related to CX design.

Target Participants:

Target participants include government officials and representatives of public organizations.

Training Provider:

 Asian Productivity Organization in coordination with the Singapore Productivity Center 

Deadline of Enlistment: March 13, 2023