As the online selling domain becomes widely competitive with every passing day, there is a need to go beyond the ordinary to make your business stand apart. Personalization is the key as it enables you to target customers with experiences that are hand-crafted exclusively for them. Personalized targeting involves studying the shopping behavior and preferences of the customers and using the data to deliver offers and recommendations that are meant for them. The process is a complex one as there is a lot you have to do. However, choosing the right platform with the right set of tools can help. Investing in Drupal e-commerce development is the right decision as the platform offers plenty of options for personalizing the shopping experiences for your customers.

Personalization based on consumer behavior

Drupal comes with a range of modules that facilitate personalized experiences on the basis of the analysis of consumer behavior. Commerce Recommender, for instance, gives personalized products recommendations on the basis of shopping history. Another module, Browsing History Recommender, comes with personal recommendations on the basis of the content that the user has read so far.

Personalization by foreseeing the needs of consumers

Once your Drupal store has a basic level of personalization in place, you can take a step further by foreseeing their needs and trying to fulfill them even before they ask. Drupal Commerce comes with a module called Commerce Reporting which is enriched with features such as Customer Products, Sales Report, Payment Modes, etc., that present reports which are organized on a daily, weekly, and monthly basis. The data can help you in anticipating the needs of the customers and enhance their experiences accordingly.

Personalization of navigation structure

A simpler yet important form of e-commerce personalization involves the navigation structure of your website. Simply speaking, it enables the visitor to navigate to specific page/category/item by clicking on it. Drupal has a powerful menu system that allows you to add, remove or modify submenus according to the online visitor click behavior on your website. Personalize, Context Menu Block and Menu per Role are some of the modules that serve this purpose.

Personalization via external data sources

External factors such as social network feed and shopper location can also be used for delivering tailored recommendations to the users. Drupal can be integrated with the powerful Plug-n-Play Recommendation Engine Nostro to enable the use of such external data sources for creating tailor-made shopping experiences for your customers.

Personalization via segmentation

Market segmentation is the advanced technique of creating customized experiences as it analyzes the customers' attributes for maximizing the conversions for your website. Drupal offers specialized tools such as User Profiling, Testing, Segmentation and Targeting to achieve this advanced form of personalization.

Conclusion

Investing in Drupal Development Services can be the smartest decision for your e-commerce business considering the extensive benefits it can bring. Not only to mention its personalization capabilities, Drupal is also a flexible, reliable, and secure CMS. The best way is to join hands with a professional Drupal development company that can build a fully-functional online store for your business.

Summary

E-Commerce selling is all about creating exceptional shopping experiences and personalization is one aspect that can take them a notch higher. As an e-commerce platform, Drupal makes an apt choice in this respect because it supports personalization in more than one ways.

Author Bio

The author is an experienced e-commerce developer who works with a reputed Drupal development company. Besides working as a development professional, she also has a flair for writing and loves to share insights and Drupal tips through blogs and articles.