Drtv Media Buying Jobs

With incomparable expertise in the linear TV space, our team of media buying veterans has the insight, agility, and tenacity to ensure you get the greatest return possible for your advertising dollars. We offer a variety of fixed and direct response buying strategies, backed by historical performance data, trend research, and competitor analysis so you always receive premier campaign recommendations and management support.

The majority of our buy will be explicitly targeted media. The only exception would be specific recommended media only available as a rotator."}},"@type":"Question","name":"Do you plan to negotiate and purchase paid commercial time slots against a defined target audience, and provide all key audience delivery metrics using Nielsen (TV and Cable) and Arbitron (Radio) ratings services? These metrics \u2013 including audience reach, frequency, target rating points, number of spots, number of gross impressions and cost per rating point \u2013 help define with clarity what the client gets for the money they invest and help everyone from an analysis perspective.","acceptedAnswer":"@type":"Answer","text":"Yes, absolutely. We\u2019ll be able to pull reports as needed, and will also provide condensed overview analysis as requested.","@type":"Question","name":"How do you handle media billing, post-buy analysis and reconciliation of station invoices against confirmed media buy and is this done in-house or via third party?","acceptedAnswer":"@type":"Answer","text":"TVA manages every campaign personally, negotiating in partnership with our extensive network of first-hand relationships with media outlets, wholesalers, and buyers. Invoices are reconciled on an on-going basis, prelogs are provided, and pdf versions of all station affidavits will be collected and presented at the end of the campaign.","@type":"Question","name":"After placing the approved buy, are you planning on matching actual spot airings for every station\/network against the purchased schedule. Do you produce a Match Report after the buy showing how all spots ran versus what was contracted? For those spots that ran outside the time slots for which was contracted, do you demand and receive either make-goods in similar programming if the schedule is still running or as credits against schedule contract?","acceptedAnswer":"@type":"Answer","text":"We will provide a match report. At the time that media is purchased, make-good terms are negotiated to ensure delivery in similar programming and appropriate time parts. When an acceptable make-good is not possible, we will ensure that credit is returned promptly. Spots will be encoded, and delivery will be monitored daily.","@type":"Question","name":"In buying commercial time on cable networks for airing of commercials or trailers, what is your methodology for securing spot times? Is it Run of Station (ROS) across all dayparts or are you planning on running via specific times, dayparts and programs that most efficiently reach intended target audience? Both? Also, is cable network time secured at the network level or on a DMA-by-DMA local level?","acceptedAnswer":"@type":"Answer","text":"ROS is rarely effective and is not generally deployed in an effective targeted media campaign. As stated above, the only exception would be specific recommended media available only on rotator \u2013 such as the Kids\u2019 Clusters on DISH and DirecTV. Cable network time will be national\/network level, except where a specific DMA is targeted.\u00a0When buying DMAs, at a certain point it becomes more cost-effective to buy nationally. If one is targeting 2-3 smaller DMAs, it would be more cost-effective to buy locally, but if we\u2019re looking at several top-20 markets, it will assuredly be more cost-effective to buy nationally, airing ads with wording such as \u2018Now Playing in Selected Cities\u2019.","@type":"Question","name":"Will TVA deal with key cable systems in each market directly, negotiating costs and spot placement in designated programs and dayparts?","acceptedAnswer":"@type":"Answer","text":"We usually work through clearing houses who deal with 100% of national local cable but we also have strong relationships with each regional rep.","@type":"Question","name":"Are you planning on negotiating specific programs and dayparts that ratings services show to be optimally suited for our intended audience so as to make every ad dollar work the hardest possible against delivering our message to the right audience?","acceptedAnswer":"@type":"Answer","text":"Absolutely!","@type":"Question","name":"Does TVA\u2019s media buying approach include the purchase of commercials on local television stations in designated DMAs \u2013 including local network affiliates and independents?","acceptedAnswer":"@type":"Answer","text":"We have strong personal relationships with many local stations and our encoded spots will be track-able in 210 regional markets.","@type":"Question","name":"Does TVA strategize and plan an approach to TV\/cable that optimized spot placement in both TV and cable programming to reach intended audience? Do you plan to implement both the cable and terrestrial TV sides of this plan on a market-by-market basis, dealing with cable system operators, local market TV network affiliates and independent TV stations to achieve optimal campaign metrics?","acceptedAnswer":"@type":"Answer","text":"Again, we will often deal with national reps, but buys are also negotiated on a station by station basis when required. We will always get the best negotiated rates possible, to make sure that collectively, we are providing our clients with the most efficient and effective media plans.","@type":"Question","name":"Do people still watch TV?","acceptedAnswer":"@type":"Answer","text":"This is a question we get a lot and is one of the most common misconceptions. Even with some younger consumers \u201ccutting the cord,\u201d television remains the most impactful medium. How people are watching television has evolved, with many now watching along with a second screen (phone\/tablet) near by, but this only improves our ability to generate an action and not just an emotion. It is somewhat ironic that the largest players in the digital marketing space (Facebook, Google, YouTube, Amazon) are some of the biggest spenders on television media. Check back in with us in 10 years, but for our clients, television is alive and well."]}Does Your Product Have What It Takes for DRTV Success?GET A FREE PRODUCT EVALUATION NOW! WHAT WE OFFERMEDIAblitZ!ÂInfomercialsTV CommercialsSERVICESProduction Studio & SetsPortfolioDRTV EvaluationWHO WE ARERequest a ProposalPrivacy PolicyView Site MapMEDIA PACKAGESMEDIAblitZ!ÂLevel 1 Media PackageLevel 2 Media PackageLevel 3 Media PackageSTAY CONNECTED 1-818-505-8300info@tvamediagroup.comFacebookTwitterLinkedinYoutubeÂ 2023. TVA Media Group. All rights reserved.

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ProMedia has built an intelligent data tracking and management platform from the ground up that supports our clients' needs. This technology uses media and call analytics to help drive profitability across all of our campaigns. We are one of the few media buying agencies who have built their own custom analytics platform instead of using third-party solutions.

We have far more expertise as media buyers than the average advertising agency. This means that we know how to find the right placements to maximize your campaign's reach while staying on budget. Our media buying experience also means that we have strong relationship with providers that we can leverage for your benefit.

If you're a local business, it's important to find an agency that specializes in media buying services Miami. As a business based in the Miami area, we understand the local market better than agencies from other cities.

Programmatic advertising with video and digital media is a smarter way to buy versus traditional methods. Rather than buying directly from publishers, programmatic advertising replaces human negotiations with machine learning and AI optimization. The goal is to increase efficiency and transparency for both the advertiser and the publisher.

Based on the appropriate media strategy for your product, we develop a media plan for the test phase. In particular, we focus on the selection of high-performance TV stations with a mix of free TV and pay TV with many spots at a low CPM. In media buying, you benefit from our contacts and conditions.

Online for-profit higher education giant University of Phoenix has sent the offline portion of its media buying and planning account to an independent media agency located right here in Sandy Hook, Connecticut. (Now with electricity!)

Mediassociates will be responsible for national and local offline media buying for University of Phoenix, including DRTV, OTT, and streaming audio channels. OMD was incumbent on the account and retains digital media buying and planning. The Omnicom Media Group agency declined to comment.

Lazkani stayed at Kelly Brady for four years, buying and managing media for short-form spots. Her boss there, Carol Santantonio, taught Lazkani two important lessons she has used since in her business and personal life.

Come join a fast-growing direct response media buying firm. The role of the Assistant Account Strategist is to support the Account Team (Client Services) in a variety of day to day projects while simultaneously developing a foundation of media knowledge across TV, Radio, Digital, Social, Print and OOH platforms. This is currently a remote position with potential for an in-office presence at a later date pending Covid-19. Office would be located in NY, NY.

Direct response television advertising (DRTV), also known as performance-focused media buying, is TV advertising that encourages a customer to directly engage with a product/service, whether that be visiting a website, calling a phone number or submitting a lead.

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