LUXURY BRAND MANAGEMENT (BUS 4602)


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Course Outline

Assignment Guidelines

Class participation 1 Report

Class participation 2 Report

Presentation Evaluation Form

Group Marks Allocation Form

Grade 


Topics and Readings

Introduction, Nexus and LockDown browser testing

LockDown browser installer, iPad, and privacy

Reading 18th Century clothing  * 1960s Fashion * How Women Fashion Evolved  * Scarf History  


Luxury Concept

Reading: Training craftsman at Hermes * How bags are made at Hermes * Gold Toilet


Luxury Consumer Behavior

Reading  Luxury Travel Agent * Gifts for Super Rich * Fake Cartier and Rolex watches


Luxury Pricing

Reading: Van  Westendorp Price Sensitivity Meter Excel * Van Westendorp PSM article * Zimbabwe Crocodile Industry * BMW heated seat subscription * $95m painting * Rolex more expensive * The watch maker * Vacheron Constantin complicated wrist watch


Luxury Promotion

Reading Burberry Burns* Dakar Fashion Week * DHL tape as dress


Luxury Brand Development

Reading  Logo Guide * Luxury Brand from Africa  * Toblerone changes Logo * Enormous bags * Rudolf Diesel


Luxury Retailing

Reading Reilly's law of retail gravitation * Huff gravity model


Luxury Internationalization


Luxury Anti-Laws of Marketing


Luxury Industry and Sectors


Luxury Fashion Marketing

Reading Hair Business * Fashion Prediction * African Hair Braiding * Waist-up Fashion (Covid) * Ethnic pattern  * Wedding tradition * Pet fashion * Ethiopian Pattern * Street Fashion in Japan * Fast Fashion Controversy  * School Uniform in Africa * Uzbek Embroidery * Mob Wife Fashion * Youthful Fashion * Queer Fashion

Video How to Wear a Scarf * How to Select a Suspender * Fashion and Environment


Colors

Reading Adobe color * Color paper * Color Association of USA * Color and Words * Colors and protest


Issues in Luxury Marketing

Reading What is Cultural Appropriation * Cultural Appropriation (CNN) * Fashion as a Communications Tool * Mannequin Ban in Africa * Clothing Brands and Politics * Fashion and Politics * Fashion and Resistance * Doir Pulled Eyes * Cultural appropriation * Apple and Google ban in Indonesia * Buy versus Rent * Hermes lawsuit * Chasing beauty * Eiffel tower in Hijab * Allah text on clothing * H&M: AI Model * Burberry identity issue

Video How to Spot Fake LV Bags


Luxury Perfume

Reading Shubra Beloula * Jasmine Lavender * Flower Distribution * How to wear perfume


Vintage Fashion


Luxury Watches



Luxury Brand Management groups

If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment. 

CAT Scanner

Library Resources 

Use plenty of images in your project report and ppt slides to support your hypotheses. Each image should have attribution and full url.


@ = @webmail.uwinnipeg.ca

LB Group 1 topic: 

Members: 

 

LB individual presentation dates

Date: Name


Take Home Exam topic (individual written assignment in the context of luxury brand management)

Name: topic