LUXURY BRAND MANAGEMENT (BUS 4602)
Topics and Readings
Topic Introduction to Luxury
Reading 18th Century clothing * 1960s Fashion * How Women Fashion Evolved * Scarf History
Topic Luxury Concept and Characteristics
Topic Luxury Consumer Behavior
Reading Luxury Travel Agent * Gifts for Super Rich * Sustainable fashion * Fake Cartier and Rolex watches * Consumer Profile in USA
Topic Luxury Pricing
Reading: Burberry Burns * Zimbabwe Crocodile Industry * BMW heated seat subscription * $95m painting
Topic Luxury Promotion and Loyalty
Reading Dakar Fashion Week * DHL tape as dress
Topic Luxury Brand Development
Reading Logo Guide * Luxury Brand from Africa * Toblerone changes Logo
Topic Luxury Store, Design and Performance
Topic International Distribution
Topic Luxury Anti-Law Marketing
Topic Fashion Marketing
Reading Hair Business * Fashion Prediction * African Hair Braiding * Waist-up Fashion (Covid) * Senegal Designer * Ethnic pattern * Wedding tradition * Pet fashion * Ethiopian Pattern * Street Fashion in Japan * Fast Fashion Controversy
Video How to Wear a Scarf * How to Select a Suspender
Topic Colors
Reading Adobe color * Color paper * Color Association of USA
Topic Luxury Industry and Sectors
Topic Issues in Luxury Marketing
Reading Fashion as a Communications Tool * Mannequin Ban in Africa * Clothing Brands and Politics * Fashion and Politics * Fashion and Resistance * Doir Pulled Eyes * Cultural appropriation
Topic Luxury Perfumes
Topic Luxury Watches
Topic Corporate Social Responsibility
Reading Buy versus Rent * Fashion and Environment
Video: How to Spot Fake LV Bags
Luxury Brand Management groups
If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.
Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.
@ = @webmail.uwinnipeg.ca
LB Group 1 Topic:
Members:
LB individual presentation dates
Oct:
Take Home Exam topic (individual written assignment in the context of luxury brand management)
Name: topic