LUXURY BRAND MANAGEMENT (BUS 4602)
Topics and Readings
Introduction, Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Reading 18th Century clothing * 1960s Fashion * How Women Fashion Evolved * Scarf History
Reading: Training craftsman at Hermes * How bags are made at Hermes * Gold Toilet
Reading Luxury Travel Agent * Gifts for Super Rich * Fake Cartier and Rolex watches
Reading: Van Westendorp Price Sensitivity Meter Excel * Van Westendorp PSM article * Zimbabwe Crocodile Industry * BMW heated seat subscription * $95m painting * Rolex more expensive * The watch maker * Vacheron Constantin complicated wrist watch
Reading Burberry Burns* Dakar Fashion Week * DHL tape as dress
Reading Logo Guide * Luxury Brand from Africa * Toblerone changes Logo * Enormous bags * Rudolf Diesel
Reading Reilly's law of retail gravitation * Huff gravity model
Reading Hair Business * Fashion Prediction * African Hair Braiding * Waist-up Fashion (Covid) * Ethnic pattern * Wedding tradition * Pet fashion * Ethiopian Pattern * Street Fashion in Japan * Fast Fashion Controversy * School Uniform in Africa * Uzbek Embroidery * Mob Wife Fashion * Youthful Fashion * Queer Fashion
Video How to Wear a Scarf * How to Select a Suspender * Fashion and Environment
Reading Adobe color * Color paper * Color Association of USA * Color and Words * Colors and protest
Reading What is Cultural Appropriation * Cultural Appropriation (CNN) * Fashion as a Communications Tool * Mannequin Ban in Africa * Clothing Brands and Politics * Fashion and Politics * Fashion and Resistance * Doir Pulled Eyes * Cultural appropriation * Apple and Google ban in Indonesia * Buy versus Rent * Hermes lawsuit * Chasing beauty * Eiffel tower in Hijab * Allah text on clothing * H&M: AI Model * Burberry identity issue
Video How to Spot Fake LV Bags
Reading Shubra Beloula * Jasmine Lavender * Flower Distribution * How to wear perfume
Luxury Brand Management groups
If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.
Use plenty of images in your project report and ppt slides to support your hypotheses. Each image should have attribution and full url.
@ = @webmail.uwinnipeg.ca
LB Group 1 topic:
Members:
LB individual presentation dates
Date: Name
Take Home Exam topic (individual written assignment in the context of luxury brand management)
Name: topic