INTERNATIONAL MARKETING (BUS 4540)


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Course Outline

Assignment Guidelines

Class participation 1 Report

Class participation 2 Report

Presentation Evaluation Form

Group Marks Allocation Form

Grade


Topics and Readings 

Introduction to International Marketing * Stages of International Marketing

Nexus and LockDown browser testing

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Reading: Ch 1 The Scope and Challenge of International Marketing


Products * International Product Life Cycle

Reading: Ch 11 Products and Services


Services

Reading: Ch 11 Products and Services * PIPEDA


Brands, Logos, Messages

Reading: Ch 11 Brands in International Markets * Worlds Flags * Logo Designs * Burger King Logo 2021 * Nokia new Logo * Role of color in marketing * Royal rebranding * National branding * No labels


International Pricing Strategies

Reading: Ch 13 Pricing * Parallel import - Russia


International Distribution System

Reading: Ch 12 Distribution


International Marketing Strategies

Reading: Ch 10 Strategies for International Expansion


Colors, Visual Merchandizing and Window Displays

Adobe color * Color Association of USA


Trends in International Marketing

Reading: Ch 17 Future of International Marketing * Online Returns  * AI Elephant * Gender neutral aisles


Creativity

Reading: Home for Elderly Animals * Quiz


Negotiating in International Markets

Reading: Ch 15 Negotiating in International Markets * Negotiation Role Play * Sat-Store Case * Sat-store case description *  Boiler Case


International Market Opportunities, Demand, and Forecasting

Reading: Ch 7 Developing a Global Vision Through Marketing Research * Diaper * How to Market a Country * Under 5 Mortality Rate (U5MR) * How Long Will You Live?


Forecasting Models: Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model


International Marketing in Emerging Markets

Reading: Ch 9 Emerging Markets


Research Resources

If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.

* CAT Scanner

* Library Resources

Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.


Forecasting Models

Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model


International Marketing groups, members and e-mails

@ = @webmail.uwinnipeg.ca

(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)

IM Group 1 topic:
Members: 


Individual Presentation dates

Sept :

Take Home Exam/Assignment Topic (in the context of international Marketing.) 

(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)

Name: topic