INTERNATIONAL MARKETING (BUS 4540)
Topics and Readings
Introduction to International Marketing * Stages of International Marketing
Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Reading: The Scope and Challenge of International Marketing
Products * International Product Life Cycle
Reading: Products and Services
Reading: Products and Services * PIPEDA
Reading: Brands in International Markets * Worlds Flags * Logo Designs * Burger King Logo 2021 * Nokia new Logo * Role of color in marketing * Royal rebranding * National branding * No labels
International Pricing Strategies
Reading: Pricing * Parallel import - Russia
International Distribution System
Reading: Distribution
International Marketing Strategies
Reading: Strategies for International Expansion
Colors, Visual Merchandizing and Window Displays
Adobe color * Color Association of USA
Trends in International Marketing
Reading: Future of International Marketing * Online Returns * AI Elephant * Gender neutral aisles
Reading: Home for Elderly Animals * Quiz
Negotiating in International Markets
Reading: Negotiating in International Markets * Negotiation Role Play * Sat-Store Case * Sat-store case description * Boiler Case
International Market Opportunities, Demand, and Forecasting
Reading: Developing a Global Vision Through Marketing Research * Diaper * How to Market a Country * Under 5 Mortality Rate (U5MR) * How Long Will You Live?
Forecasting Models: Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
International Marketing in Emerging Markets
Reading: Emerging Markets
Research Resources
If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.
Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.
Forecasting Models
Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
International Marketing groups, members and e-mails
@ = @webmail.uwinnipeg.ca
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
IM Group 1 topic: ***
Members: Sakshi (bhingradia-s@), Isabella (dutra-i@), Nicolai (essig-n@), Wangai (githinji-w@)
IM Group 2 topic: ***
Members: Angel (guevarra-a@), Christian (konu-c@), David (lado-d19@), Suhail (mhanni-s@)
IM Group 3 topic: ***
Members: Victoria (owen-v@), Simon (pacardo-s@), Mason (penner-m42@), Owen (petroff-o@)
IM Group 4 topic: ***
Members: Jack (stewart-j@), Drew (vassart-d@)
Individual Presentation dates
Feb 12: Sakshi, Isabella, Nicolai, Wangai
Feb 26: Angel, Christian, David, Suhail
Mar 5: Victoria, Simon, Mason, Owen
Mar 12: Jack, Drew
Take Home Exam/Assignment Topic (in the context of international Marketing.)
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
Name: topic
Sakshi: ***
Isabella: ***
Nicolai: ***
Wangai: ***
Angel: ***
Christian: ***
David: ***
Suhail: ***
Victoria: ***
Simon: ***
Mason: ***
Owen: ***
Jack: ***
Drew: ***