INTERNATIONAL MARKETING (BUS 4540)
Topics and Readings
Introduction to International Marketing
Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Stages of International Marketing
International Product Life Cycle
International Pricing and Promotion
Reading: Parallel import - Russia
Reading: Worlds Flags * Logo Designs * Burger King Logo 2021 * Nokia new Logo * Role of color in marketing * Royal rebranding * National branding * No labels
International Distribution System
Reading: Amazon distribution system
International Marketing Strategies
Reading: PIPEDA
Colors, Visual Merchandizing and Window Displays
Reading: Adobe color * Color Association of USA * Color paper
Reading: Home for Elderly Animals * Quiz
Trends in International Marketing
Reading: Online Returns * AI Elephant * Gender neutral aisles
Negotiating in International Markets
Reading: Negotiation Role Play * Sat-Store Case * Sat-store case description * Boiler Case
International Market Opportunities, Demand, and Forecasting
Reading: Diaper * How to Market a Country * Under 5 Mortality Rate (U5MR) * How Long Will You Live?
Forecasting Models: Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
Research Resources
If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.
Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.
Forecasting Models
Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
International Marketing groups, members and e-mails
@ = @webmail.uwinnipeg.ca
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
IM Group Topic:
Members:
Individual Presentation dates
Date:
Take Home Exam/Assignment Topic (in the context of international Marketing.)
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
Name: topic