INTERNATIONAL MARKETING (BUS 4540)
Topics and Readings
Introduction to International Marketing
Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Stages of International Marketing
International Product Life Cycle
International Pricing and Promotion
Reading: Pricing * Parallel import - Russia
Reading: Brands in International Markets * Worlds Flags * Logo Designs * Burger King Logo 2021 * Nokia new Logo * Role of color in marketing * Royal rebranding * National branding * No labels
International Distribution System
Reading: Amazon distribution system
International Marketing Strategies
Reading: Strategies for International Expansion
Reading: Services * PIPEDA
Colors, Visual Merchandizing and Window Displays
Adobe color * Color Association of USA
Reading: Home for Elderly Animals * Quiz
Trends in International Marketing
Reading: Future of International Marketing * Online Returns * AI Elephant * Gender neutral aisles
Negotiating in International Markets
Reading: Negotiating in International Markets * Negotiation Role Play * Sat-Store Case * Sat-store case description * Boiler Case
International Market Opportunities, Demand, and Forecasting
Reading: Developing a Global Vision Through Marketing Research * Diaper * How to Market a Country * Under 5 Mortality Rate (U5MR) * How Long Will You Live?
Forecasting Models: Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
International Marketing in Emerging Markets
Reading: Emerging Markets
Research Resources
If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.
Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.
Forecasting Models
Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
International Marketing groups, members and e-mails
@ = @webmail.uwinnipeg.ca
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
IM Group 1 topic: Antecedents and consequences of brand activism
Members: Sakshi (bhingradia-s@), Isabella (dutra-i@), Nicolai (essig-n@), Wangai (githinji-w@)
IM Group 2 topic: Brand activism as a competitive advantage
Members: Christian (konu-c@), David (lado-d19@), Suhail (mhanni-s@), Vered (lachtchev-v@)
IM Group 3 topic: Brand activism as a brand development strategy
Members: Victoria (owen-v@), Simon (pacardo-s@), Scott (knight-s58@), Owen (petroff-o@)
IM Group 4 topic: Brand boycott as a competitive advantage
Members: Jack (stewart-j@), Drew (vassart-d@), Manpreet (kaur-m72@), Jafiel (ison-e@)
Individual Presentation dates
Feb 12: Sakshi, Isabella, Nicolai, Wangai
Feb 26: Christian, David, Suhail, Vered
Mar 5: Victoria, Simon, Scott, Owen
Mar 12: Jack, Drew, Manpreet, Jafiel
Take Home Exam/Assignment Topic (in the context of international Marketing.)
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
Name: topic
Sakshi: brand silence in international marketing
Isabella: Use of semiotics in ads/brands
Nicolai: Use of semiotics in luxury ads/brands
Wangai: Luxury consumer behavior in Africa
Christian: Impact of acculturation on luxury consumption (adults)
David: Impact of acculturation on luxury consumption (children)
Suhail: Young luxury consumer behaviors of immigrants
Vered: Impact of culture on luxury consumption in teens
Victoria: Use of semiotics in Korean ad/brands
Simon: Role of visual accent on global brand logos
Scott: Young luxury consumer behaviors of immigrant children
Owen: Role of visual accent on global brand logos (luxury)
Jack: brand silence in international marketing (luxury brands)
Drew: US supremacy/influence in international marketing (eg. Korea)
Jafiel: Young immigrant luxury consumer behaviors in Canada
Manpreet: Internationalization of Indian film music