INTERNATIONAL MARKETING (BUS 4540)


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Course Outline

Assignment Guidelines

Class participation 1 Report

Class participation 2 Report

Presentation Evaluation Form

Group Marks Allocation Form

Grade


Topics and Readings 

Introduction to International Marketing * Stages of International Marketing

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Reading: The Scope and Challenge of International Marketing


Products * International Product Life Cycle

Reading: Products and Services


Services

Reading: Products and Services * PIPEDA


Brands, Logos, Messages

Reading: Brands in International Markets * Worlds Flags * Logo Designs * Burger King Logo 2021 * Nokia new Logo * Role of color in marketing * Royal rebranding * National branding * No labels


International Pricing Strategies

Reading: Pricing * Parallel import - Russia


International Distribution System

Reading: Distribution


International Marketing Strategies

Reading: Strategies for International Expansion


Colors, Visual Merchandizing and Window Displays

Adobe color * Color Association of USA


Trends in International Marketing

Reading: Future of International Marketing * Online Returns  * AI Elephant * Gender neutral aisles


Creativity

Reading: Home for Elderly Animals * Quiz


Negotiating in International Markets

Reading: Negotiating in International Markets * Negotiation Role Play * Sat-Store Case * Sat-store case description *  Boiler Case


International Market Opportunities, Demand, and Forecasting

Reading: Developing a Global Vision Through Marketing Research * Diaper * How to Market a Country * Under 5 Mortality Rate (U5MR) * How Long Will You Live?


Forecasting Models: Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model


International Marketing in Emerging Markets

Reading: Emerging Markets


Research Resources

If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.

* CAT Scanner

* Library Resources

Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.


Forecasting Models

Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model


International Marketing groups, members and e-mails

@ = @webmail.uwinnipeg.ca

(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)


IM Group 1 topic: ***

Members: Sakshi (bhingradia-s@), Isabella (dutra-i@), Nicolai (essig-n@), Wangai (githinji-w@)

 

IM Group 2 topic: ***

Members: Angel (guevarra-a@), Christian (konu-c@), David (lado-d19@), Suhail (mhanni-s@)

 

IM Group 3 topic: ***

Members: Victoria (owen-v@), Simon (pacardo-s@), Mason (penner-m42@), Owen (petroff-o@)

 

IM Group 4 topic: ***

Members: Jack (stewart-j@), Drew (vassart-d@)


Individual Presentation dates

Feb 12: Sakshi, Isabella, Nicolai, Wangai

Feb 26: Angel, Christian, David, Suhail

Mar 5: Victoria, Simon, Mason, Owen

Mar 12: Jack, Drew


Take Home Exam/Assignment Topic (in the context of international Marketing.) 

(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)

Name: topic

Sakshi: ***

Isabella: ***

Nicolai: ***

Wangai: ***

Angel: ***

Christian: ***

David: ***

Suhail: ***

Victoria: ***

Simon: ***

Mason: ***

Owen: ***

Jack: ***

Drew: ***