INTERNATIONAL MARKETING (BUS 4540)
Topics and Readings
Topic PowerPoint: Introduction to International Marketing * Stages of International Marketing
Reading: Chapter 1 The Scope and Challenge of International Marketing
Topic PowerPoint: Products * International Product Life Cycle
Reading: Chapter 11 Products and Services
Topic PowerPoint: Services
Reading: Chapter 11 Products and Services * PIPEDA
Topic PowerPoint: Brands, Logos, Messages
Reading: Chapter 11 Brands in International Markets * Worlds Flags * Logo Designs * Burger King Logo 2021 * Nokia new Logo * Role of color in marketing * Royal rebranding * National branding * No labels
Topic PowerPoint: International Pricing Strategies
Reading: Chapter 13 Pricing * Parallel import - Russia
Topic PowerPoint: International Distribution System
Reading: Chapter 12 Distribution
Topic PowerPoint: International Marketing Strategies
Reading: Chapter 10 Strategies for International Expansion
Topic Colors, Visual Merchandizing and Window Displays
Reading Adobe color * Color Association of USA
Topic PowerPoint: Trends in International Marketing
Reading: Chapter 17 Future of International Marketing * Online Returns * AI Elephant * Gender neutral aisles
Topic PowerPoint: Creativity
Reading: Home for Elderly Animals * Quiz
Topic PowerPoint: Negotiating in International Markets
Reading: Chapter 15 Negotiating in International Markets * Negotiation Role Play
Topic PowerPoint: International Market Opportunities, Demand, and Forecasting
Reading: Chapter 7 Developing a Global Vision Through Marketing Research * Diaper * How to Market a Country * Under 5 Mortality Rate (U5MR) * How Long Will You Live?
Forecasting Models: Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
Topic PowerPoint: International Marketing in Emerging Markets
Reading: Chapter 9 Emerging Markets
Research Resources
If applicable, use the free CAT Scanner Software for Content Analysis for your group assignment.
Use plenty of images to prove your point in your project report, if applicable. Each image should have attribution and full url.
Forecasting Models
Moving Averages Model * Simple Linear Regression Model * Linear Trend Equation Model * Exponential Smoothing Model * Exponential Smoothing Trend Adjusted Model
International Marketing groups, members and e-mails
@ = @webmail.uwinnipeg.ca
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
IM Group 1 topic:
Members:
Individual Presentation dates
Sept :
Take Home Exam/Assignment Topic (in the context of international Marketing.)
(Collect pictures, advertisements, secondary data to analyze and support your hypotheses)
Name: topic