FUNDAMENTALS OF MARKETING (BUS 2210)

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Course Outline

Assignment Guidelines

Presentation Evaluation Form

Group Marks Allocation Form

Grade 

Topics and Readings

Introduction, Nexus and LockDown browser testing

LockDown browser installer, iPad, and privacy

Pricing

Profitability and Sensitivity Analysis

Branding

Products and Services

Segmentation and Positioning

Advertising, Promotion and Communications

Marketing Strategy

Consumer Behavior

Distribution and Retailing

Marketing Research

Topic Market Scan

Ethics and Corporate Social Responsibility

Marketing Groups

Library Resources 

Use plenty of images in your project report and ppt slides to support your point. Each image should have attribution and full url. 

@ = @webmail.uwinnipeg.ca

FM Group 1 Topic: ***

Members: Khushwinder (kaur-k8@), Navdeep (kaur-n34@), Pukhraj (pXX72@), Muhammad (aliaan-m@), Dev (ambaram-barth-d@), Shivansh (arora-s30@)

FM Group 2 Topic: ***

Members: Ankush (bajaj-a69@), Fiori (berhe-f@), Ryan (bremner-r@), Keden (courcelles-k@), Chantelle (crisostomo-c54@), Manavreet (dhaliwal-m8@)

FM Group 3 Topic: ***

Members: Max (eilberg-m@), Olukanyinsola (erinoluwa-o@), Sarah (europa-s@), Sheena (garde-s@), Aarti (ghai-a36@), Sarah (greenwoodmarguerit-s@)

FM Group 4 Topic: ***

Members: Jayden (hanst-j@), Dona (johnson-d80@), Lakshya (kumar-l37@), Scott (mailloux-s@), Dominic (marling-d@), Abrar (mridha-a@)

FM Group 5 Topic: ***

Members: Jaylene (mudge-j@), Aliyah (muritala-k@), Isabel (obrien-i@), Darshan (patel-d4@), Gerda (paul-g30@), Florence (peris-f@)

FM Group 6 Topic: ***

Members: Savannah (punsalan-s@), Viraaj (raina-v@), Renee (renton-r95@), Tsiyon (retta-t@), Bryce (rozecki-b@)

FM Group 7 Topic: ***

Members: Daniel (saul-d@), Prabhjot (sembhi-p@), Nikhil (sharma-n54@), Punit (sidhu-p5@), Ishaan (singh-i75@)

FM Group 8 Topic: ***

Members: Jashanpreet (singh-j9492@), Andrea (snowcajina-a@), Graham (steffan-g@), Justin (swift-j@), Ariel (young-a@)