FUNDAMENTALS OF MARKETING (BUS 2210)
Topics and Readings
Introduction, Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Profitability and Sensitivity Analysis
Reading: Breakeven practice questions
Reading: Department store survival strategy
Advertising, Promotion and Communications
Reading: Marketing Research
Reading: Ethics and Corporate Social Responsibility
Marketing Groups
Use images, where applicable, in your project report and ppt slides to support your point. Each image should have attribution and full url.
@ = @webmail.uwinnipeg.ca
FM Group 1 Topic: McDonald's in Iceland
Members: Khushwinder (kaur-k8@), Riley (watcher-harrison-r@), Pukhraj (pXX72@), Muhammad (aliaan-m@), Dev (ambaram-barth-d@), Shivansh (arora-s30@)
FM Group 2 Topic: McDonald's in Bolivia
Members: Ankush (bajaj-a69@), Fiori (berhe-f@), Ryan (bremner-r@), Keden (courcelles-k@), Chantelle (crisostomo-c54@), Manavreet (dhaliwal-m8@)
FM Group 3 Topic: McDonald's in Jamaica
Members: Max (eilberg-m@), Olukanyinsola (erinoluwa-o@), Sheena (garde-s@), Aarti (ghai-a36@), Sarah (greenwoodmarguerit-s@)
FM Group 4 Topic: McDonald's in Barbados & Bermuda
Members: Dona (johnson-d80@), Lakshya (kumar-l37@), Dominic (marling-d@), Abrar (mridha-a@), Bhuvan (sharma-b8@)
FM Group 5 Topic: Pizza Hut in Russia
Members: Jaylene (mudge-j@), Aliyah (muritala-k@), Isabel (obrien-i@), Darshan (patel-d4@), Gerda (paul-g30@), Garcha (gurnaman-g@)
FM Group 6 Topic: Pizza Hut in Panama
Members: Savannah (punsalan-s@), Kamalpreet (kxx13@), Anmolpreet (cheema-a75@), Samantha (meban-s@)
FM Group 7 Topic: Pizza Hut in Argentina
Members: Alessia (rendina-a@), Prabhjot (sembhi-p@), Nikhil (sharma-n54@), Punit (sidhu-p5@), Ishaan (singh-i75@), Vishva (patel-v50@)
FM Group 8 Topic: Pizza Hut in Chile
Members: Jashanpreet (singh-j9492@), Rubalpreet (dhaliwal-r38@), Mavneet (kaur-m32@), Graham (steffan-g@), Balkarandeep (singh-b98@), Komaldeep (kaur-k25@)