FUNDAMENTALS OF MARKETING (BUS 2210)


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Course Outline

Assignment Guidelines

Presentation Evaluation Form

Group Marks Allocation Form

Grade 


Topics and Readings

Introduction, Nexus and LockDown browser testing

LockDown browser installer, iPad, and privacy


Pricing


Profitability and Sensitivity Analysis

Reading: Breakeven practice questions


Branding


Products and Services


Segmentation and Positioning


Advertising, Promotion and Communications


Marketing Strategy


Consumer Behavior


Distribution and Retailing

Reading: Department store survival strategy


Marketing Research


Market Scan


Ethics and Corporate Social Responsibility



Marketing Groups

Library Resources 

Use plenty of images in your project report and ppt slides to support your point. Each image should have attribution and full url. 


@ = @webmail.uwinnipeg.ca


FM Group 1 Topic: ***

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