FUNDAMENTALS OF MARKETING (BUS 2210)
Topics and Readings
Introduction, Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Profitability and Sensitivity Analysis
Reading: Breakeven practice questions
Reading: Canadian Intellectual Property Office, Milo
Reading: Department store survival strategy, Amazon distribution system
Advertising, Promotion and Communications
Reading: Marketing Research
Reading: Ethics and Corporate Social Responsibility
Marketing Groups
Use images, where applicable, in your project report and ppt slides to support your point. Each image should have attribution and full url.
@ = @webmail.uwinnipeg.ca
FM Group Topic:
Members: