FUNDAMENTALS OF MARKETING (BUS 2210)

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Course Outline

Assignment Guidelines

Presentation Evaluation Form

Group Marks Allocation Form

Grade 

Topics and Readings

Introduction, Nexus and LockDown browser testing

LockDown browser installer, iPad, and privacy

Reading Ch 1   

Pricing

Reading Ch 9

Profitability and Sensitivity Analysis

Reading Ch 9

Branding

Reading Ch 7

Products and Services

Reading Ch 7 & 8

Segmentation and Positioning

Reading Ch 6

Advertising, Promotion and Communications

Reading Ch 12 & 13

Marketing Strategy

Reading Ch 15

Consumer Behavior

Reading Ch 3

Distribution and Retailing

Reading Ch 10 & 11

Marketing Research

Reading Ch 8

Topic Market Scan

Reading Ch 2

Ethics and Corporate Social Responsibility

Reading Ch 1

Marketing Groups

Library Resources 

Use plenty of images in your project report and ppt slides to support your point. Each image should have attribution and full url. 

@ = @webmail.uwinnipeg.ca

FM Group 1 topic: ***

Members: ***(***@)