ADVERTISING (BUS 3230)
Topics and Readings
Introduction, Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Reading: Portable People Meter (PPM) * Audience Research Term * Nielson formula and definitions * Radio Rating * Arbitron guide to calculations * Practice questions
Reading: Starbucks holiday cups
Reading: humor * British airways ad * Swatch tariff watch
Reading: Campbell soup * Starbucks * Measuring brand equity * Ben & Jerry dropped from Royal list * KFC new menu * Color paper
Reading: 95:5 rule, Galvanic Skin Response (GSR) * Diaper-beer syndrome * Content Analysis CAT Scanner Software
Reading: Starbucks AI-based promotions * Red Lobster unsuccessful promotions * Red Lobster new CEO * McDonald's $5 promotion * Cheese burger day * Clean List database * Groupon * IKEA price reduction impact * Starbucks no promotion * Sales period in Europe
Media − Broadcast, print and out-of-home
Reading: Alliance for Audited Media (AAM) * Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Reading: Association of Canadian Advertisers * Canadian Radio-Television and Telecommunications Commission (CRTC) * Ad Standards * Canadian Code of Advertising Standards * Canadian Children's Food and Beverage Advertising Initiative (CAI) * CAI Core Principles for Advertising to Children (pdf) * Competition Act * Complaint Process * Bed and Bath controversial ad
Video: Food Ad Tricks 3:00, How food commercials are made 10:00
Advertising group topic, members and e-mails
@ = @webmail.uwinnipeg.ca
AD Group 1 topic: Role of AI in ad creativity
Members: Katelyn (blackburn-k@), Jorge (castillo-j65@), Arshdeep (nolastname-a0797@)
AD Group 2 topic: Role of AI in ad strategy
Members: Luigi (dastas-l@), Harleen (deol-h92@), Jasbir (singh-j2936@), Marcus (holmlund--m@)
AD Group 3 topic: Role of AI in ad execution
Members: Ananya (kapoor-a95@), Amanjot (singh-a18@), Sachi (jaura-s@), Himanish (bhola-h@)
AD Group 4 topic: Role of AI in sales promotion
Members: Kyle (lee-savage-k@), Altea (manzano-a29@), James (napier-j49@), Nancy (patel-n65@)
AD Group 5 topic: Role of AI in ad content writing
Members: Tirthkumar (patel-t11@), Mason (penner-m42@), Jashan Preet (singh-j78@), Yashvi (makrubia-y@)
AD Group 6 topic: Role of AI in ad budgeting
Members: Sabbir (hossain-s41@), Hasan (hasan-m9@), Juan (uribe-j@), Waiza (Zawad-w@)
AD Group 7 topic: Role of AI in measuring ad effectiveness
Members: Jared (tu-j@), Max (vanheyst-m58@), Davinderpal (walia-d@), Nihar (malani-n@), Sharona (metili-s@)
Individual presentation dates
Jan 22: Katelyn, Jorge, Arshdeep
Jan 29: Luigi, Harleen, Jashbir, Marcus
Feb 5: Sachi, Ananya, Himanish, Amanjot
Mar 5: Kyle, Altea, James, Nancy
Mar 12: Jashan, Tirthkuma, Mason, Yashvi
Mar 19: Sabbir, Hasan, Juan, Waiza
Mar 26: Jared, Max, Davinderpal, Nihar, Sharona