ADVERTISING (BUS 3230)
Topics and Readings
Introduction, Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Reading: Portable People Meter (PPM) * Audience Research Term * Nielson formula and definitions * Radio Rating * Arbitron guide to calculations * Practice questions
Reading: Starbucks holiday cups
Reading: humor
Reading: Campbell soup * Starbucks * Measuring brand equity * Ben & Jerry dropped from Royal list * KFC new menu
Reading: Galvanic Skin Response (GSR) * Diaper-beer syndrome * Content Analysis CAT Scanner Software
Reading: Starbucks AI-based promotions * Red Lobster unsuccessful promotions * Red Lobster new CEO * McDonald's $5 promotion * Cheese burger day * Clean List database * Groupon * IKEA price reduction impact * Starbucks no promotion * Sales period in Europe
Media − Broadcast, print and out-of-home
Reading: Alliance for Audited Media (AAM) * Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Reading: Association of Canadian Advertisers * Canadian Radio-Television and Telecommunications Commission (CRTC) * Ad Standards * Canadian Code of Advertising Standards * Canadian Children's Food and Beverage Advertising Initiative (CAI) * CAI Core Principles for Advertising to Children (pdf) * Competition Act * Complaint Process * Bed and Bath controversial ad
Video: Food Ad Tricks 3:00
Advertising group topic, members and e-mails
@ = @webmail.uwinnipeg.ca
In your project report, include at least 5 ad images per member in your group to support hypotheses. Each image should have attribution and full url.
AD Group 1 topic: Specific advertising strategies in China
Members: Arshdeep (aXX85@), Gurmanjot (gXX92@), Harshdeep (singh-h40@), Javiksha (jXX67@), Sena (alem-s44@)
AD Group 2 topic: Specific advertising strategies in Africa
Members: Henil (desai-h71@), Michael (drepaul-m@), Jasmine (esperanzate-j@), Rachit (ghuman-r@), Dhruv (gupta-d51@)
AD Group 3 topic: Specific advertising strategies in Central Asia
Members: Brock (heapy-b@), Jaskirat (jaggi-j@), Abhinandan (jain-a43@), Simranjit (kaur-s8287@), Anshu (kaura-a@)
AD Group 4 topic: Specific advertising strategies in India
Members: Courtney (kenyon-c@), Chelsea (kingsland-c@), Jie (lu-j83@), Yifan (luo-y@)
AD Group 5 topic: Specific advertising strategies in Middle East
Members: Rhys (malmas-r@), Ariel (merdegia-a@), Abhay (patel-a15@), Adrian (Novak-a@)
AD Group 6 topic: Specific advertising strategies in the Far East
Members: Archiben (patel-a25@), Jainil (patel-j91@), Vansh (patel-v88@), Flavio (fonseca-f45@)
AD Group 7 topic: Specific advertising strategies in Caribbean
Members: Karla (prietobujanda-k@), Jackson (sansregret-j5@), Sasmit (shrestha-s13@), Navroop (sidhu-n92@)
AD Group 8 topic: Specific advertising strategies in Latin America
Members: Bavneet (singh-b17@), Anouk (suard-a@), Noah (young-n96@), Waiza (zawad-w@)
Individual presentation dates
Sept 18: Arshdeep, Gurmanjot, Harshdeep, Javiksha, Sena
Sept 25: Henil, Michael, Jasmine, Rachit, Dhruv
Oct 2: Brock, Jaskirat, Abhinandan, Simranjit, Anshu
Oct 9: Courtney, Chelsea, Jie, Yifan
Oct 23: Rhys, Ariel, Abhay, Adrian
Oct 30: Archiben, Jainil, Vansh, Flavio
Nov 6: Karla, Jackson, Sasmit, Navroop
Nov 20: Bavneet, Anouk, Noah, Waiza