ADVERTISING (BUS 3230)
Topics and Readings
Introduction, Nexus and LockDown browser testing
LockDown browser installer, iPad, and privacy
Reading: Portable People Meter (PPM) * Audience Research Term * Nielson formula and definitions * Radio Rating * Arbitron guide to calculations * Practice questions
Reading: Starbucks holiday cups
Reading: humor * British airways ad * Swatch tariff watch
Reading: Campbell soup * Starbucks * Measuring brand equity * Ben & Jerry dropped from Royal list * KFC new menu * Color paper
Reading: 95:5 rule, Galvanic Skin Response (GSR) * Diaper-beer syndrome * Content Analysis CAT Scanner Software
Reading: Starbucks AI-based promotions * Red Lobster unsuccessful promotions * Red Lobster new CEO * McDonald's $5 promotion * Cheese burger day * Clean List database * Groupon * IKEA price reduction impact * Starbucks no promotion * Sales period in Europe
Media − Broadcast, print and out-of-home
Reading: Alliance for Audited Media (AAM) * Canadian Out of Home Marketing and Measurement Bureau (COMMB)
Reading: Association of Canadian Advertisers * Canadian Radio-Television and Telecommunications Commission (CRTC) * Ad Standards * Canadian Code of Advertising Standards * Canadian Children's Food and Beverage Advertising Initiative (CAI) * CAI Core Principles for Advertising to Children (pdf) * Competition Act * Complaint Process * Bed and Bath controversial ad
Video: Food Ad Tricks 3:00, How food commercials are made 10:00
Advertising group topic, members and e-mails
@ = @webmail.uwinnipeg.ca
AD Group Topic:
Members:
Individual presentation dates
Date :