ADVERTISING (BUS 3230)


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Course Outline

Assignment Guidelines

Presentation Evaluation Form

Group Marks Allocation Form

Grade



Topics and Readings 

Introduction, Nexus and LockDown browser testing

LockDown browser installer, iPad, and privacy


Ad agency


Media planning and budgeting 

Reading: Portable People Meter (PPM)Audience Research Term * Nielson formula and definitions * Radio Rating * Arbitron guide to calculations * Practice questions 


Creative ad strategy

Reading: Starbucks holiday cups


Ad execution

Reading: humor


Brand positioning

Reading: Campbell soup * Starbucks * Measuring brand equity * Ben & Jerry dropped from Royal list * KFC new menu


Ad effectiveness

Reading: Galvanic Skin Response (GSR) * Diaper-beer syndrome * Content Analysis CAT Scanner Software


Sales promotion

Reading: Starbucks AI-based promotions * Red Lobster unsuccessful promotions * Red Lobster new CEO * McDonald's $5 promotion * Cheese burger day * Clean List database * Groupon * IKEA price reduction impact * Starbucks no promotion * Sales period in Europe


Media − Broadcast, print and out-of-home

Reading: Alliance for Audited Media (AAM) * Canadian Out of Home Marketing and Measurement Bureau (COMMB)


Ad ethics and regulations

Reading: Association of Canadian Advertisers *  Canadian Radio-Television and Telecommunications Commission (CRTC) * Ad Standards * Canadian Code of Advertising Standards * Canadian Children's Food and Beverage Advertising Initiative (CAI) * CAI Core Principles for Advertising to Children (pdf) * Competition Act * Complaint Process * Bed and Bath controversial ad

Video: Food Ad Tricks 3:00



Advertising group topic, members and e-mails 

@ = @webmail.uwinnipeg.ca


In your project report, include at least 5 ad images per member in your group to support hypotheses. Each image should have attribution and full url.


AD Group 1 topic: Specific advertising strategies in China 

Members: Arshdeep (aXX85@), Gurmanjot (gXX92@), Harshdeep (singh-h40@), Javiksha (jXX67@), Sena (alem-s44@)

 

AD Group 2 topic: Specific advertising strategies in Africa 

Members: Henil (desai-h71@), Michael (drepaul-m@), Jasmine (esperanzate-j@), Rachit (ghuman-r@), Dhruv (gupta-d51@)

 

AD Group 3 topic: Specific advertising strategies in Central Asia 

Members: Brock (heapy-b@), Jaskirat (jaggi-j@), Abhinandan (jain-a43@), Simranjit (kaur-s8287@), Anshu (kaura-a@)

 

AD Group 4 topic: Specific advertising strategies in India 

Members: Courtney (kenyon-c@), Chelsea (kingsland-c@), Jie (lu-j83@), Yifan (luo-y@)

 

AD Group 5 topic: Specific advertising strategies in Middle East 

Members: Rhys (malmas-r@), Ariel (merdegia-a@), Abhay (patel-a15@), Adrian (Novak-a@)

 

AD Group 6 topic: Specific advertising strategies in the Far East 

Members: Archiben (patel-a25@), Jainil (patel-j91@), Vansh (patel-v88@), Flavio (fonseca-f45@)

 

AD Group 7 topic: Specific advertising strategies in Caribbean 

Members: Karla (prietobujanda-k@), Jackson (sansregret-j5@), Sasmit (shrestha-s13@), Navroop (sidhu-n92@)

 

AD Group 8 topic: Specific advertising strategies in Latin America 

Members: Bavneet (singh-b17@), Anouk (suard-a@), Noah (young-n96@), Waiza (zawad-w@)

 

Individual presentation dates 

Sept 18: Arshdeep, Gurmanjot, Harshdeep, Javiksha, Sena

Sept 25: Henil, Michael, Jasmine, Rachit, Dhruv

Oct 2: Brock, Jaskirat, Abhinandan, Simranjit, Anshu

Oct 9: Courtney, Chelsea, Jie, Yifan

Oct 23: Rhys, Ariel, Abhay, Adrian

Oct 30: Archiben, Jainil, Vansh, Flavio

Nov 6: Karla, Jackson, Sasmit, Navroop

Nov 20: Bavneet, Anouk, Noah, Waiza