What platforms can you use to distribute your video ad

As video advertising becomes more and more popular, businesses are wondering what the best platforms are to distribute their video ads. While there are many places to post videos online, not all platforms are created equal when it comes to advertising.

Here are a few most popular platforms for video ads and tips on how to make the most of each one.

YouTube

With over 2 billion monthly users, YouTube is one of the largest social media platforms in the world. It is also the second-largest search engine after Google. YouTube offers a few different ways to advertise, including skippable in-stream advertisements that play before, during, and after other videos and the non-skippable in-stream advertisements that must be watched before a user can watch the main video. There are also discovery ads that appear on the YouTube homepage or as related videos on other websites, and lastly, there are bumper ads which are short, non-skippable ads that play before a video.

When creating video ads for YouTube, it is important to keep in mind that users go to YouTube to be entertained. So, your ad should be creative and engaging while still getting your message across. You also need to make sure your video is high quality and has good production value. Keep in mind that users have the option to skip your ad after 5 seconds, so you need to hook them right away. Lastly, you have to make sure your ad is targeted towards YouTube users specifically – this can be done by targeting specific keywords and demographics.

Facebook

With over 2 billion monthly active users, Facebook is another huge social media platform that offers a great opportunity for businesses to reach a large audience with their video ads. Facebook offers several different types of video ads, including in-stream ads that play before, during, or after other videos on Facebook; instant experience ads that full-screen and load quickly on mobile devices; collection ads that showcase products; and lastly carousel ads that tell a story with multiple videos or images.

When creating Facebook ads dropshipping, it is also important to consider the fact that people use Facebook primarily to connect with friends and family. So, your ad should be friendly and relatable while still getting your message across clearly. You also need to make sure your video is high quality and has good production value. Keep in mind that you only have 6 seconds to capture someone’s attention with your ad before they can scroll past it, so make sure it is eye-catching and engaging from the start. Lastly, make sure your ad is targeted towards Facebook users specifically – this can be precisely done by targeting specific interests and demographics.

There are also paid platforms like Google AdWords and Bing Ads. Ultimately, the platform you choose will depend on your budget and your target audience. If you are not sure where to start, try experimenting with a few different platforms to see what works best for you.