What is a campaign, and what is the best goal for you?

The uppermost level of an advertisement is called a campaign. You may tell Facebook what you want to optimize it for using multiple objectives like as Engagement, Reach, Conversion, Catalog Sales, and so on. For instance, if you choose Engagement Objective and wish to generate revenue from it. You are completely incorrect. Facebook will show your ad to those who are most likely to comment, like, share, or otherwise interact with the post. You can make purchases, but they aren't the main thing Facebook is looking for. How does Facebook determine which users are likely to interact and which are likely to buy?

Facebook has information on users who have taken particular acts. As a result, Facebook will be able to adjust your campaigns accordingly. The following is a list of Campaign goals that you'll need to manage your E-commerce firm.

Brand Awareness: This is not a marketing goal for small firms.

How frequently will people notice your advertisement as a result of this? By default, if you use Brand Awareness Objective, your ads will reach your chosen target up to two times every five days. This means that during the course of a four-week campaign, your ad will be seen around ten times. Another campaign target that is utilized to reach out to individuals is reach. However, this is just for contacting individuals at the frequency you specify.

Traffic: The goal of this aim is to send as many individuals as possible to the chosen location. The goal of engagement is to obtain likes, comments, and shares on the advertisement.

Video Views: Increasing the number of individuals who see your movies and which you may retarget in your audience afterwards. Lead generation is the most wonderful goal that I utilize the most. You may gather emails this way. A high-quality email list may help you earn a lot of money.

Messaging: Because most people use Facebook Messenger or WhatsApp, messages are much more potent than emails. The most crucial event in your business is conversion. This tells Facebook that you're looking for Add to Cart, Purchases, and so on.

Catalog Sales: For me, this is the most crucial. I may generate catalogs from my website, which can be displayed to my target audience. This is also where Dynamic Retargeting is done.

Store Visits: This one is for you if you have a real store or office.

How long does it take to learn an Ad set?

Before proceeding to the Ad level, the learning phase begins with a new ad that has just been approved by Facebook. During this period, Ad Set learns how to optimize for the chosen event. For example, what budget action will take place.

How much time does an Ad set take away from the learning time? The Ad set need 50 conversions per specified event to come out of the learning time.

Set the Ad Level

It is the second phase in the Facebook Ads process. You've now decided on a target or determined your final goals. Depending on your Campaign goal, the Ad set includes many tiers.

Conversion: Select the Conversion event you wish to be triggered from the top.

Audience: Here you'll find information on your audience, such as their country, age, gender, language, targeting, and connections.

Positioning: This is where you can choose which device your ads will appear on and which placement you wish it to utilized.