Tips for Getting the Most Out of Your Facebook Video Ads

By bidding on CPMs, you may use Facebook Video Ads Autoplay. Autoplay is a handy feature for optimizing your advertising. Facebook has said that if you use CPM bidding, you will be able to have your Facebook video advertisements autoplay.

Why is it beneficial to have Facebook video advertisements autoplay?

As the user scrolls, autoplay starts a video ad. It will run till it is scrolled over. When someone browses their Facebook news feed, they are not looking for anything in particular. Anything intriguing can capture their attention. Autoplay is good for grabbing the user's attention, but the first few seconds must be captivating.

Troubleshoot Video Ads Autoplay

You might notice that videos don't always play automatically in places where video advertising are eligible for autoplay. If any of the following conditions exist, videos will not play automatically:

• Autoplay is disabled or not available. Make sure autoplay is turned on in your device's settings. Keep in mind that not all devices and browsers allow autoplay.

• Connectivity is either poor or non-existent. Check to verify whether autoplay is set to Wi-Fi only in your device's settings. If that's the case, make sure your device's Wi-Fi is turned on and that the signal is strong. Check your network connection if autoplay isn't set to Wi-Fi only.

• The battery is nearly depleted. To activate autoplay, make sure your device is fully charged.

• The minimum proportion of pixels necessary for autoplay in a video isn't visible. Determine the minimal percentage of pixels needed for various positions.

Insert a CTA (call to action) in the middle of your video.

A call to action is what you want your consumer to do next (CTA). You may change it to "buy now," "learn more," etc. According to Wistia's research, adding a call to action in the middle of your video converts better than the beginning or end. The conversion rate is 16.9% in the middle, then, 10.9 percent at the end, and 3.15 percent in the beginning. Most people put a call to action towards the end of the video, but you may put it in the middle to maximize conversions. After uploading the video, include a call to action. Before publishing the ad, you must go down to the creative link box.

Create a mobile-friendly advertisement.

95% of Facebook users use their phones. Mobile devices account for 65% of all Facebook video views. To avoid this, make sure your Facebook video is mobile-friendly. According to a Facebook IQ research, mobile-first advertisements had 46% greater brand recall than mobile-only ads. Less time is spent on mobile-first advertisements and traditional narrative. Consider how an advertisement will appear on a mobile device. You'd followed Facebook's rules to make your ad seem good on a small screen.

The Target Audience Should Be Retargeted

To make your Facebook video campaign a success, go deeper into your Facebook audience metrics. Because not everyone in your target audience will see your ad, it is best to identify those who have shown interest. Using a custom audience is the best solution. A bespoke audience can be created once your ad has been run. Consider how long people watch your ad. After creating your own audience, you can only show your next ad campaign to those in it. This allows you to target your core audience with different marketing videos. It increases your chances of attaining your objective and gaining loyal customers.