Marketing your dropship store

Developing an email list is a good idea if you plan to market your dropship store, and it’s one of many factors that will allow you to grow your business. Email marketing can be an effective way to market your products and reach a wide audience, allowing you to generate leads for your business, sell more merchandise and get in touch with customers on a regular basis.

Here are a few tips for growing your email list effectively. (Feel free to change any of these ideas for your particular industry.)

Add an email signup form to your website:

It might seem basic, but having a form on your site where people can subscribe for news about your store or product updates is essential. You should also place a signup box at least once per month as you post blogs or newsletters so subscribers have multiple opportunities to join your list.

Include a newsletter archive link on all pages:

In addition to including an email signup form on every page of your website, ensure each page has a link to view archived newsletters for easy access when someone wants more information. A newsletter archive will provide readers with extra value without much work from you—and that means it may help encourage people to opt into your mailing list so they don’t miss out on valuable offers in future communications.

Using social media platforms like Facebook and Twitter to generate interest:

Social media sites can be great places to market your dropship store and keep followers updated about new products or exclusive discounts. You can post contests through these channels as well, which is a great way to get users involved with your business and collect their contact information.

Include an email signup form in all emails you send:

Even if you don’t have a newsletter set up for customers, it’s still important to include an email signup form on every email communication you send out. It may seem simple—and even obvious—but many businesses neglect asking subscribers for their email addresses when they communicate with them by other means. Including an easy way for users to opt into your mailing list will ensure they don’t miss future offers from your dropship store!

Use social media like Facebook and Twitter to create more interest in contests:

As mentioned above, contests are a great way to get people involved with your business and help collect their contact information. By running frequent contests via social media sites, you can engage viewers and give fans of your brand multiple opportunities each month to connect with you via email.

Include an email signup form on any pop-ups or ads you run:

It may be difficult to market your store when you’re just starting out, but if someone visits one of your site pages—or sees one of your banner ads—make sure they have access to an easy way to sign up for future communications about specials or promotions. This will make it easier for them to stay connected so they don’t miss out on valuable deals from your dropship store!