How to Prepare for a Product Demonstration Dropship Video
However, while it may appear that prepping for a product demo is uncomplicated, the answers to a number of key questions are required. These questions will act as a checklist for you while you develop and implement your video marketing strategy and plan.
When and where will the video be released?
Before you begin shooting and developing your video, you must first choose where the video will be distributed, which is a critical issue to answer. Depending on where the video will be shown, a number of considerations must be addressed (product sites, emails, or paid Facebook and Instagram ads). The video format, file size, and runtime criteria for each social media network are also unique to that particular network. Product videos for marketing will have a variety of themes, content, length, and tone, depending on the purpose of the video. In contrast to this, a sponsored Facebook advertisement will be largely focused on product sales in order to attract new customers to the site.
What will the video's goal be?
It's vital to determine what a product video marketing campaign, or even a single video, will accomplish before you start creating them. There might be a variety of reasons for this, depending on the age and popularity of your firm. The following are some of the most commonly pursued video goals:
Increase Conversions — Increasing conversions through real-time product demos and advertisements is the most typical goal for product videos.
Increase Average Order Value (AOV) - Increasing the average order value of your shop or single purchasers is another frequent goal to attain with product videos. The goal is to increase sales per buyer. For more information on AOV, see Optimizely.
Develop new purchasers - Developing new clients is the most ideal and usual reason for creating attractive films.
Keep in mind, however, that your video marketing should not be limited to these aims or objectives. You may even create videos to assist clients after they have purchased a product just in order to improve customer loyalty. In addition, you may wish to create films for special occasions such as Christmas, Cyber Monday, and other holidays.
Will you do a video series?
When developing a video marketing plan, the last item to consider is whether you will create a single film or a series of films. Videos may be classified into segments of the marketing funnel, such as:
Highlight the buyer's problem, then, introduce your firm, and brand, and so on in an awareness video.
Consideration video – Describe your products, their benefits, how they aid the customer, how they compare to rivals' products, and why you should buy your brand, among other things.
Conversion Video – Emphasize product quality, cost-benefit analysis, portability, and after-sales service.
Create a video to thank the customer for their loyalty to guarantee that they are satisfied with your service.
Advocacy Video – Typically, your buyer creates this video. You may even ask them to leave a real-time review after they've used your stuff. This video review is shared freely by the customer with their friends and family.