How to Create Viral Dropshipping Video Ads

A new way to advertise your products or services online, video ads are an excellent choice if you’re looking to reach your target audience in an engaging way. Of course, the impact of a video depends on the quality of production and the message you’re trying to convey, so it can be hard to create one that’s truly viral. Learn how to create viral dropshipping video ads using these tips and tricks.

What makes an ad go viral?

When trying to create a viral video ad, you need to figure out what makes people share videos. Is it because they think others will benefit from it? Do they want their friends and family members to see that they got an awesome new pet? Or are they just bored and looking for something funny or weird that they can forward around as entertainment? The truth is, nobody knows exactly why some ads go viral, but we do know a few traits that tend to correlate with virality.

The goal of every viral video ad is twofold: getting it viewed as much as possible, and getting people to share it with their friends and family members—after all, a view means nothing if you’re not reaching an audience that can be converted into leads or sales.

1. Getting people to share your content is pretty simple: create something they’ll want their friends and family members to see! That said, there are plenty of other ways you can drive sharing in addition to creating entertaining videos; some examples include using brand ambassadors, product placement strategies, strong calls-to-action (CTAs), and more.

2. Think about some recent viral ads that got passed around on social media: chances are they feature vibrant colors, catchy music and sound effects in addition to compelling graphics.

3. Make sure that everyone who sees your ad knows where to click to buy from you. If you’re creating a Facebook video ad, use a CTA such as Shop Now or Learn More so viewers don’t have to guess at what they should do next; if you have enough real estate on your landing page, consider adding links directly in your video ad—not only will it get people clicking and buying faster, but Facebook ads with direct calls-to-action gets up to 20% more clicks!

4. Always test out multiple versions of every ad; while some companies may tell you that there’s one perfect video out there waiting for you to find it, there are dozens of variations that could all prove equally successful depending on whom you target, when you run them, etc., so be willing to try new things and experiment.

5. You want people who view your ads to come away from each viewing feeling like they understand what your brand stands for and why they should care about what you do—how well does your messaging convey these core elements? If it doesn’t make sense right off the bat, viewers will be unlikely to pass your content along as a result.

6. No matter how creative or humorous you get with video ads, always keep them under 20 seconds; longer than that, and only a small portion of your audience is likely to stick around long enough to see your call-to-action (CTA).