How to Boost Your Dropshipping Store Sales with Instagram

The dropshipping industry has been on the rise over the past few years, with many companies using this sales channel to generate an extra revenue stream without having to build up any inventory of their own. However, in order to effectively make use of dropshipping, it’s important to know how Instagram can help you reach more customers and sell more products through your store. This article talks about how you can use Instagram to boost your sales on online marketplaces that offer dropshipping.

Become an Influencer / Use Influencers

Getting started with influencer marketing can be a big leap for any company or person trying to gain exposure in today’s world of social media. For brands and small businesses, it can be even more difficult. By partnering up with people who already have influence over your target audience, you not only make things easier for yourself, but also help create more trust between you and your customers.

Run Instagram Contests

Instagram is one of today’s most popular social media platforms. With that in mind, it can serve as a great resource for you when trying to boost your dropshipping store sales. The trick here is that you need to do more than simply post product images. Rather, you should be looking for ways to engage your potential customers by running effective contests. To learn more about how it works, check out our guide to running an Instagram contest.

Leverage on Hashtags Directed at a Specific Audience

Leveraging on hashtags is a great way to engage and connect with your target audience. For example, while popular hashtags such as #fashion and #style may help you gain some initial traction on Instagram, you’ll be able to reach more of your desired audience by leveraging on more niche and specific hashtags directed at their particular interests.

Be Creative and Share Different Types of Posts

Mix up your posts: write recipes and product recommendations; do interviews and surveys; show off your personal life a little bit—let people into your world! You can try sharing behind-the-scenes photos or videos of your daily life at work, announce new product launches or special offers and sales, share other people’s articles on similar topics if they fit your brand etc.

Use Hashtags Effectively

Remember that not all hashtags are created equal. Using a hashtag like #dropshipping on Instagram, for example, won’t do you much good, because it’s too broad. Instead, try using something more specific like #dropshippingbusiness or even better, your own personalized custom hashtag (watch out for trademark law here though). This will help you reach an audience that is already interested in what you have to offer.

Engage in Comments/Messages

This is where you should be posting comments and/or messages. These are great places for you to build relationships and start building your network. You want as many people seeing your content as possible, so make sure to engage in conversations where your target audience is.

Engage in IGTV Videos

IGTV is an app from Instagram that allows users to upload long-form videos directly to their account. More of a marketing and engagement tool than a true video streaming platform, IGTV is ideal for dropshippers looking to connect more intimately with followers and build brand loyalty. Be sure your IGTV videos are public and link back to your product listings in your Instagram bio. Make sure you’re posting enough, too—if it takes you weeks or months between IG posts, people will forget about you.