8 eCommerce-Dominating Online Marketing Strategies Business

Every day, marketers and merchants alike face the challenge of how to build and sustain new and long-lasting connections, how to stay competitive, and, finally, how to persuade more people to purchase more from our online businesses. We're continuously on the hunt for new and inventive internet marketing strategies to incorporate into our campaigns.

Trend #1 - The popularity of live video streaming will skyrocket.

In recent years, there has been a significant growth in the popularity of videos. The use of video has grown in popularity among internet users over the last several years, and it has shown to be helpful for businesses. As for video distribution, it will continue to be readily available, but with a new twist: live video streaming.

Trend #2 -User Generated Content (UGC) will be ubiquitous.

This is what user-generated content (UGC) is all about: when customers post anything (videos, pictures, testimonials, reviews, and blogs) about your store or product that is publicly available online through social media and other sites, this is considered UGC. Consumers create organic material to share their good or negative experiences with your store or products, making user-generated content (UGC) participation critical.

Trend #3 - Mobile shopping will become an inseparable part of our life.

You may begin building your own mobile application without having to go through a time-consuming process. In recent years, many small and medium-sized business owners have had their applications published on the Apple and Android app stores.

Trend #4 - Retargeting will be a common occurrence.

Retargeting is a powerful year-round marketing approach that involves segmenting your consumers and customizing display advertising, retargeting customers who have been upsold or cross-sold, and prioritizing your time based on the sort of items.

Trend #5 - Voice Browsing, as well as voice buying, will be big this year.

A voice browser is a program that allows users to do searches using a speech interface. The necessity to use hands to type for browsing is reduced by vocal interactions. Add speech to your mobile app and integrate interactive voice selling into your website.

Trend #6 – Interactive email will allow customers to purchase products directly from their inbox.

Investment in an interactive email with "buy now" buttons that allow you to complete the online payment from the email is a good idea. You may increase the size of your email database by employing internet techniques.

Trend #7: Augmented/Virtual Reality will become increasingly real.

With the introduction of new augmented and virtual reality technologies, it is likely that these realities may begin to have an impact on how online merchants use this new platform in 2017. AR and VR will have a profound impact on retailers' capacity to build and drive new customer engagements.

Trend #8 - “Buy” buttons will be prominently displayed on social media and in Google search results.

It is possible that buyers may spend less time and effort shopping as a result of this trend, allowing them to purchase more effectively. As a result, widespread adoption among e-commerce businesses has far-reaching implications.