5 Research-Based Tips for Choosing Marketing Technology

For marketers, technology alone is not the solution to accomplish marketing goals, but when you understand your goals and use the proper marketing technology to match your goals, it is the perfect mix to create the results you need to achieve.

Insight #1: Think Efficiency

B2B marketers understand that their technology stack is only as good as the data it processes. B2B marketers can use high-quality data to make more informed decisions that will benefit their bottom line.

If your martech aim is efficiency, consider an account-based strategy. Account-based marketing (ABM) is a fit-first approach to B2B marketing that ensures you're only marketing to the accounts that are most likely to buy. The more targeted you become in selecting your ideal audience, the more you may increase efficiency in your entire programs.

Insight #2: Think Strategically

Developing a strategy for implementing marketing technology, as well as determining which technologies are best suited to their company's needs. Find tools that are simple to use and integrate well with other technologies in your stack if your biggest challenge is execution. It's difficult to pick the right tools, but ensuring that your martech vendors provide excellent on-boarding and customer service ensures that you can carry out your entire strategy. Successful businesses identify a marketing challenge, devise a strategy to address it, integrate various technologies to address it, and track results to prove their success.

Insight #3: Think Ease of Use as a Top Consideration

What factors are most important for B2B marketers to consider when evaluating new marketing technologies? Marketing teams can execute efforts more efficiently if they use an easy-to-implement and use tool. When it comes to new marketing technologies, the ease-of-use is a top priority.

The most important thing to remember is that B2B marketing technology must be user-friendly and adaptable. Look for tools that allow you to build and measure your programs in the most effective way possible for your company. The good news is that account-based tools that are fast, affordable, and customizable are now available to small and midsize businesses.

Insight #4: Think Growth

Budgets for implementing new marketing technology in the B2B sector are expected to increase in the coming year. One-in-five B2B marketers expects a significant increase in budgets dedicated to implementing new martech in the coming year. Expect B2B marketers to rethink and expand their tech stocks in order to get in front of their audience in new, creative ways in order to meet the demands of the coming year. Budgets are growing to support continued investment, according to the data.

Insight #5: Consider the Real-Time Situation

Real-time data allow B2B marketers to prioritize campaigns and efforts that are most likely to produce tangible results. Real-time marketing is expected to have the greatest impact on B2B marketers' overall marketing strategy.

B2B marketers are acutely aware that reaching the right audience, at the right time, with the right message necessitates smart technology. Both are critical components of an effective B2B marketing strategy, with the ability to assist marketers in areas such as identifying companies that are the best fit for their solutions, determining when sales should contact them, and saving money by serving them with the right message.

Read other posts:

Working Technology Marketing Strategies and Tactics