Dr Thuy "Rosie" Pham
Dr Thuy "Rosie" Pham
Assistant Professor of Marketing
University of Western Australia
Assistant Professor of Marketing
University of Western Australia
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University of Western Australia
Educational background and academic achievements:
Educational background and academic achievements:
Rosie was awarded her PhD in Marketing from the Queensland University of Technology (QUT) in July 2022, earning the prestigious Faculty of Business and Law Executive Dean's Commendation for her Outstanding Doctoral Thesis in 2022.
Rosie was awarded her PhD in Marketing from the Queensland University of Technology (QUT) in July 2022, earning the prestigious Faculty of Business and Law Executive Dean's Commendation for her Outstanding Doctoral Thesis in 2022.
Her scholarly contributions are featured in top-tier marketing journals such as the Journal of Consumer Psychology (FT50, ABDC: A*, Scimago: Q1), Psychology & Marketing (ABDC: A, Scimago: Q1), and so on.
Her scholarly contributions are featured in top-tier marketing journals such as the Journal of Consumer Psychology (FT50, ABDC: A*, Scimago: Q1), Psychology & Marketing (ABDC: A, Scimago: Q1), and so on.
Research interests and expertise:
Research interests and expertise:
Rosie's research is centered on leveraging unstructured big data and advanced statistical methods to delve into sustainable purchasing and consumption behaviours. Utilizing techniques like natural language processing, artificial neural networks, mediation analysis, and choice modeling, she aims to extract practical managerial insights applicable across sectors like retail, service, and finance.
Rosie's research is centered on leveraging unstructured big data and advanced statistical methods to delve into sustainable purchasing and consumption behaviours. Utilizing techniques like natural language processing, artificial neural networks, mediation analysis, and choice modeling, she aims to extract practical managerial insights applicable across sectors like retail, service, and finance.
Teaching and educational contributions:
Teaching and educational contributions:
Rosie's teaching expertise extends beyond marketing and business to encompass technology-related subjects.
Rosie's teaching expertise extends beyond marketing and business to encompass technology-related subjects.
Big Data in Marketing [MKTG5504]
Big Data in Marketing [MKTG5504]
Search Engine Marketing [MKTG5506]
Search Engine Marketing [MKTG5506]
Deep Learning for Business [BSAN3212]
Deep Learning for Business [BSAN3212]
Strategic Advertising Management [ADVT7506]
Strategic Advertising Management [ADVT7506]
Recognized for her teaching excellence, she has been awarded the Associate Fellow of the Higher Education Academy (AFHEA).
Recognized for her teaching excellence, she has been awarded the Associate Fellow of the Higher Education Academy (AFHEA).
She has facilitated R and Python workshops at the Queensland Cyber Infrastructure Foundation (QCIF).
She has facilitated R and Python workshops at the Queensland Cyber Infrastructure Foundation (QCIF).
Industry experience:
Industry experience:
She contributed to social and behavioural research at CSIRO (Australia's National Science Agency). She studied consumer adoption of sustainable building practices, leveraging social and mass media to influence decisions in home renovation and property purchasing. This work, conducted in partnership with government and industry, underscores the importance of translating sustainable behaviour research into consumer decision-making with the aim of enhancing well-being and reducing carbon emissions.
She contributed to social and behavioural research at CSIRO (Australia's National Science Agency). She studied consumer adoption of sustainable building practices, leveraging social and mass media to influence decisions in home renovation and property purchasing. This work, conducted in partnership with government and industry, underscores the importance of translating sustainable behaviour research into consumer decision-making with the aim of enhancing well-being and reducing carbon emissions.
Rosie's extensive experience in marketing and branding, spanning over a decade with multinational corporations like RACQ, Perfetti Van Melle (Mentos), Samsung Electronics, and Wilmar International, enriches her academic work, particularly in strategic branding.
Rosie's extensive experience in marketing and branding, spanning over a decade with multinational corporations like RACQ, Perfetti Van Melle (Mentos), Samsung Electronics, and Wilmar International, enriches her academic work, particularly in strategic branding.
Supervisions:
Supervisions:
Additionally, her role as a co-supervisor at QUT’s School of Advertising, Marketing, and Public Relations has been rewarding, with her students achieving notable scholarships and recognition. She is actively involved in mentoring HDR students and guiding them towards successful publications. Colleagues and collaborators know Rosie as a social, collegial, and resilient professional, with a strong work ethic.
Additionally, her role as a co-supervisor at QUT’s School of Advertising, Marketing, and Public Relations has been rewarding, with her students achieving notable scholarships and recognition. She is actively involved in mentoring HDR students and guiding them towards successful publications. Colleagues and collaborators know Rosie as a social, collegial, and resilient professional, with a strong work ethic.
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